Director, Demand Generation

CircleCI
San Francisco, United States
Workplace: RemoteFull timeUSD 188,500 - 235,250Function: Marketing & GrowthExperience: 8-12 yearsSkills: ["Leadership","Cross-functional collaboration","Data-driven decision making","Experimentation","Strategic thinking"]

Own demand generation strategy and pipeline/revenue growth for a developer-first product, leading programs across self-serve and sales-assisted funnels. Build multi-channel campaigns for technical audiences, run ABM for mid-market and enterprise accounts, and design lifecycle programs tied to product usage signals. Drive reporting and experimentation across CAC, CPL, pipeline velocity, and ROI while partnering with RevOps, Sales, SEO, website, social, Product, and Customer teams to ensure aligned GTM handoffs.

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FursaFursa
CircleCI
CircleCI
3 days ago

Director, Demand Generation

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Last checked: 11 hours agoStatus: Live

Job Summary

Own demand generation strategy and pipeline/revenue growth for a developer-first product, leading programs across self-serve and sales-assisted funnels. Build multi-channel campaigns for technical audiences, run ABM for mid-market and enterprise accounts, and design lifecycle programs tied to product usage signals. Drive reporting and experimentation across CAC, CPL, pipeline velocity, and ROI while partnering with RevOps, Sales, SEO, website, social, Product, and Customer teams to ensure aligned GTM handoffs.
Location: San Francisco, United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Own demand generation strategy across self-serve and sales-assisted funnels, including pipeline and revenue growth targets.
  • •Lead and grow a high-performing demand gen team (internal and contractor) and partner on ICP, segmentation, targets, and handoff design.
  • •Build multi-channel developer-centric programs (paid search/social, communities, technical content, webinars, events, and partner initiatives) and run ABM for mid-market and enterprise personas.
  • •Own lifecycle programs that drive activation, retention, and expansion by connecting product usage signals to marketing plays.
  • •Manage analytics, attribution, and optimization for CAC, CPL, pipeline velocity, and ROI, partnering with RevOps to ensure clean data and scalable attribution systems.

Pay and Benefits

Salary: USD 188,500 - 235,250

Key Requirements

  • •8–12+ years of B2B marketing experience with demonstrated ownership of demand generation strategy and execution.
  • •Experience driving pipeline and revenue across PLG and hybrid GTM models, especially for technical audiences moving from self-serve to paid/enterprise.
  • •Background in developer tools, cloud infrastructure, or a technical platform, understanding how developers evaluate and adopt products.
  • •Proven experience managing handoffs between self-serve and sales-assisted motions, designing qualification logic rather than inheriting it.
  • •Hands-on experience with tools like HubSpot, Clay, Gong, Claude, 6sense, and Linear.
Experience:8-12 yearsB2B marketingDeveloper toolsCloud infrastructurePLGABM
Skills:LeadershipCross-functional collaborationData-driven decision makingExperimentationStrategic thinking
Languages:En
Tech Stack:HubSpotClayGongClaude6senseLinear

Company Brief

CircleCI
Provides a cloud-native continuous integration and continuous delivery (CI/CD) platform that automates software build, test, and deployment pipelines to help engineering teams ship code faster and more reliably.
Industry: Developer Tools
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series E+
Headquarters: San Francisco, United States
Founded: 2011
WebsiteLinkedIn