Field Marketing Lead

Salesforce
Milan
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Cross-functional collaboration","Communication","Data-driven decision making","Localization"]

Own the end-to-end regional marketing strategy for MuleSoft South, driving pipeline through inbound demand generation, integrated campaigns, and field events across Italy, Iberia, and the Middle East EGM markets. Partner with Sales Development and Sales leadership on pipeline strategy and ROI decisions, localize go-to-market content for Italy, Spain, and Portugal, and build CIO/developer mindshare through customer story programs and cross-regional initiatives.

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FursaFursa
Salesforce
Salesforce
2 months ago

Field Marketing Lead

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Source: Company careers pageValidated by: Fursa AI
Last checked: 2 hours agoStatus: Live

Job Summary

Own the end-to-end regional marketing strategy for MuleSoft South, driving pipeline through inbound demand generation, integrated campaigns, and field events across Italy, Iberia, and the Middle East EGM markets. Partner with Sales Development and Sales leadership on pipeline strategy and ROI decisions, localize go-to-market content for Italy, Spain, and Portugal, and build CIO/developer mindshare through customer story programs and cross-regional initiatives.
Location: Milan
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Lead the end-to-end regional marketing strategy for MuleSoft South, driving pipeline contribution through inbound demand generation, integrated campaigns, and field events.
  • •Co-own regional pipeline strategy with Sales Development and Sales leadership, representing Marketing on the South leadership team and optimizing performance and ROI.
  • •Drive localization for Italy, Spain, and Portugal by developing content in Italian, Spanish, and Portuguese and partnering on joint go-to-market campaigns.
  • •Build CIO and developer mindshare across South through targeted regional activities, customer story programs, and cross-regional marketing initiatives.

Key Requirements

  • •5+ years of marketing experience, ideally in B2B technology or a field-facing marketing role, with a track record of integrated campaigns that generate pipeline.
  • •Experience leading end-to-end integrated campaigns across inbound demand generation, ABM, and field programs.
  • •Clear, confident communication across levels, from tactical execution with cross-functional teams to strategic alignment with senior leadership.
  • •Proficiency in Salesforce CRM, Slack, Tableau, Google Workspace, and Gemini, using data to guide marketing decisions.
  • •A degree or equivalent relevant experience.
Experience:5+ yearsB2B technologyIntegrated campaignsField marketingEMEA
Skills:Cross-functional collaborationCommunicationData-driven decision makingLocalization
Languages:ItalianSpanishPortuguese
Tech Stack:Salesforce CRMSlackTableauGoogle WorkspaceGemini

Company Brief

Salesforce
Provides a leading cloud-based customer relationship management (CRM) platform with sales, service, marketing, analytics, and integration tools that empower businesses to manage customer relationships and digital transformation at scale.
Industry: SaaS
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 1999
Glassdoor
Glassdoor: 4.1
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