Manager, Marketing Strategy Advisory

Visa
London
Workplace: HybridFull timeFunction: Marketing & GrowthSkills: ["Communication","Presentation","Collaboration","Problem-solving"]

Serve as a regional MarTech subject matter expert for Europe Marketing Services, advising on marketing automation and scalable solutions across data-driven engagement and AI-enabled marketing. Translate local market and client needs into use cases, solution designs, and practical implementation guidance. Partner across Marketing Services, Product, Technology, Data, Legal/Privacy, Sales, and Analytics to shape commercially attractive, compliant solutions and build repeatable tools and enablement for delivery readiness.

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FursaFursa
Visa
Visa
12 hours ago

Manager, Marketing Strategy Advisory

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Source: Company careers pageValidated by: Fursa AI
Last checked: 12 hours agoStatus: Live

Job Summary

Serve as a regional MarTech subject matter expert for Europe Marketing Services, advising on marketing automation and scalable solutions across data-driven engagement and AI-enabled marketing. Translate local market and client needs into use cases, solution designs, and practical implementation guidance. Partner across Marketing Services, Product, Technology, Data, Legal/Privacy, Sales, and Analytics to shape commercially attractive, compliant solutions and build repeatable tools and enablement for delivery readiness.
Location: London
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Act as a regional MarTech subject matter expert for Marketing Services capabilities, starting with VM360 and expanding to automation, data-driven, and AI-enabled marketing solutions.
  • •Capture and translate technical MarTech requirements into clear business and solution requirements, assessing implications for data, integrations, content, consent, measurement, and delivery.
  • •Support and participate in client conversations, explaining marketing automation and AI-enabled marketing and shaping client-specific use cases across the customer lifecycle.
  • •Assess client and local market readiness for MarTech delivery, identifying inputs, dependencies, risks, data availability, governance needs, and operational steps.
  • •Build repeatable tools, guidance, training, and governance approaches, and monitor emerging MarTech/AI developments to inform future client solutions.

Key Requirements

  • •Proven experience with marketing technology platforms and marketing automation tools, CRM/customer engagement systems, and/or customer data-driven marketing solutions.
  • •Strong understanding of how marketing platforms use customer data, segmentation, consent, content, journeys, triggers, integrations, reporting, and measurement to deliver automated programmes.
  • •Ability to translate business objectives and local market requirements into structured MarTech use cases, solution designs, and pragmatic implementation recommendations.
  • •Strong communication skills to explain complex technical concepts simply to internal stakeholders and client audiences.
  • •Solid understanding of customer lifecycle marketing and measurement (ideally in financial services, payments, loyalty, or customer engagement environments).
Skills:CommunicationPresentationCollaborationProblem-solving
Tech Stack:MarTechVM360Marketing automationCRMData-driven marketingAI-enabled marketing

Company Brief

Visa
Global payments technology company that operates the VisaNet electronic payments network, facilitating credit, debit and digital transactions between consumers, merchants, financial institutions and governments worldwide.
Industry: Payments
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 1958
Glassdoor
Glassdoor: 3.8
WebsiteLinkedInGlassdoor