National Sales Manager – Modern Trade

The Kraft Heinz Company
Egypt
Workplace: OnsiteFull timeFunction: SalesExperience: 10-12 yearsEducation: bachelorsSkills: ["Leadership","Mentorship","Negotiation","Stakeholder management","Analytical mindset"]

Own the Modern Trade channel P&L in Egypt, driving revenue growth, profitability, and market share across key retailers and emerging e-commerce/e-grocery channels. Lead joint business planning and high-level negotiations, optimize trade spend and on-shelf availability, and set execution KPIs across route-to-market frameworks. Manage and mentor a key account team while partnering cross-functionally with Demand Planning and Logistics to protect forecast accuracy and prevent disruptions.

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The Kraft Heinz Company
The Kraft Heinz Company
1 month ago

National Sales Manager – Modern Trade

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Source: Company careers pageValidated by: Fursa AI
Last checked: 30 days agoStatus: Live

Job Summary

Own the Modern Trade channel P&L in Egypt, driving revenue growth, profitability, and market share across key retailers and emerging e-commerce/e-grocery channels. Lead joint business planning and high-level negotiations, optimize trade spend and on-shelf availability, and set execution KPIs across route-to-market frameworks. Manage and mentor a key account team while partnering cross-functionally with Demand Planning and Logistics to protect forecast accuracy and prevent disruptions.
Location: Egypt
Workplace: Onsite
Employment Type: Full time
Job Function: Sales
Seniority: Manager level

Key Responsibilities

  • •Own the full Modern Trade channel P&L, driving top-line revenue growth and bottom-line profitability.
  • •Develop and execute the annual channel business plan aligned to the overall commercial blueprint.
  • •Lead Joint Business Planning and commercial negotiations with key retailers, managing terms, rebates, and visibility agreements.
  • •Design and execute Route-to-Market frameworks and enforce execution KPIs (e.g., planogram compliance, share of voice, out-of-stock reduction).
  • •Lead a team of Key Account Managers and field execution supervisors, partnering cross-functionally with Trade Marketing, Demand Planning, and Logistics.

Key Requirements

  • •Minimum 10–12 years of commercial experience in Sales, Key Account Management, and Trade Marketing in the FMCG sector, including 4–5 years leading the Modern Trade channel at a senior level.
  • •Bachelor’s degree in business administration, Marketing, Economics, or a related field; MBA is a plus.
  • •Proven experience managing large-scale P&Ls and negotiating complex Joint Business Plans with major retailers.
  • •Track record delivering consistent double-digit growth.
  • •Experience building data-driven category management and shopper marketing strategies (preferred through measurable outcomes).
Experience:10-12 yearsFMCGE-commerceE-grocery
Education:Bachelor's in Business administration, Marketing, Economics
Skills:LeadershipMentorshipNegotiationStakeholder managementAnalytical mindset
Tech Stack:NielsenKantarRetailer POS data

Company Brief

The Kraft Heinz Company
The Kraft Heinz Company is a global food and beverage company producing iconic packaged foods and condiments across categories like cheese, meals, condiments, and beverages, serving retail, foodservice, and consumer markets worldwide.
Industry: Food & Beverage
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Chicago, United States
Founded: 2015
WebsiteLinkedIn