Loyalty & CRM Director - Europe

Levi Strauss
London
Workplace: HybridFull timeGBP 98,500 - 130,700 annuallyFunction: Executive & General ManagementSkills: ["Leadership","Cross-functional collaboration","Data-driven decision making","Strategic planning","Stakeholder management"]

Lead the evolution of the RedTab loyalty program and customer engagement across Europe, defining and scaling CRM and lifecycle capabilities to drive lifetime value, retention, and EU ecommerce growth. Own end-to-end lifecycle strategy across email, app, SMS, and push; develop segmentation, personalization, testing, and optimization; and partner with cross-functional teams to integrate RedTab across ecommerce, retail, and omnichannel journeys.

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Levi Strauss
Levi Strauss
5 hours ago

Loyalty & CRM Director - Europe

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Job Summary

Lead the evolution of the RedTab loyalty program and customer engagement across Europe, defining and scaling CRM and lifecycle capabilities to drive lifetime value, retention, and EU ecommerce growth. Own end-to-end lifecycle strategy across email, app, SMS, and push; develop segmentation, personalization, testing, and optimization; and partner with cross-functional teams to integrate RedTab across ecommerce, retail, and omnichannel journeys.
Location: London
Workplace: Hybrid
Employment Type: Full time
Job Function: Executive & General Management
Seniority: Director level

Key Responsibilities

  • •Define and lead the RedTab loyalty strategy and roadmap, positioning it as a core driver of engagement, retention, and EU ecommerce growth.
  • •Evolve RedTab into differentiated, brand-led experiences and drive member acquisition, engagement, and repeat spend.
  • •Own end-to-end CRM and lifecycle strategy across owned channels (email, app, SMS, push), including lifecycle frameworks for acquisition, conversion, retention, and reactivation.
  • •Lead segmentation, personalisation, and channel strategy, developing testing and optimization approaches.
  • •Set KPIs and performance frameworks (membership growth, retention, CLV, revenue contribution) and build dashboards to continuously optimize outcomes.

Pay and Benefits

Salary: GBP 98,500 - 130,700 annually
Perks:Paid LeaveProduct Discounts

Key Requirements

  • •Deep experience in CRM, loyalty, or customer strategy in large, complex retail or consumer organizations.
  • •Track record defining and scaling loyalty programmes across multiple markets with measurable commercial impact.
  • •Expertise in lifecycle marketing and customer engagement across owned channels.
  • •Strong understanding of customer data, segmentation, and CRM/marketing technology ecosystems.
  • •Demonstrated leadership experience building teams and driving cross-functional alignment across international stakeholders.
Experience:RetailConsumerEcommerceOmnichannel
Skills:LeadershipCross-functional collaborationData-driven decision makingStrategic planningStakeholder management
Tech Stack:CRMEmailAppSMSPushCDPDashboards

Company Brief

Levi Strauss
Designs, markets, and sells denim and casual apparel under the Levi's, Dockers, and related brands. The company operates globally through wholesale, retail, and direct-to-consumer channels.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 5M to 10M
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 1853
WebsiteLinkedIn