Brand Manager

Sonic Automotive
Charlotte
Workplace: OnsiteFull timeFunction: Marketing & GrowthEducation: bachelorsSkills: ["Communication","Organizational skills","Cross-functional collaboration","Analytical skills","Problem-solving"]

Develop and execute sustainable brand and store growth strategies for specific OEM brands by driving best-in-class marketing. Build relationships with senior manufacturer marketing partners, analyze store performance and competitive/consumer insights, and translate brand direction into actionable initiatives. Own pre-owned and fixed-operations marketing performance, manage brand budgets and co-op utilization, oversee brand consistency across touchpoints, and collaborate with Sonic leadership and General Managers to achieve OEM goals and improve loyalty.

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Sonic Automotive
Sonic Automotive
1 month ago

Brand Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 3 hours agoStatus: Live

Job Summary

Develop and execute sustainable brand and store growth strategies for specific OEM brands by driving best-in-class marketing. Build relationships with senior manufacturer marketing partners, analyze store performance and competitive/consumer insights, and translate brand direction into actionable initiatives. Own pre-owned and fixed-operations marketing performance, manage brand budgets and co-op utilization, oversee brand consistency across touchpoints, and collaborate with Sonic leadership and General Managers to achieve OEM goals and improve loyalty.
Location: Charlotte
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Develop and implement brand strategies aligned to OEM and Sonic goals, translating brand direction into KPIs/scorecards for supporting teams.
  • •Establish and manage high-impact relationships with OEM senior marketing partners and lead participation in OEM co-op and incentive programs.
  • •Drive market share growth through targeted local marketing strategies based on store performance, competitive activity, community presence, OEM benchmarks, and inventory.
  • •Lead marketing strategies for pre-owned vehicle performance and fixed-operations growth, partnering with used vehicle and service teams to optimize merchandising, digital presence, and retention.
  • •Own brand vision and ensure consistent messaging/visual standards across all touchpoints, including store reputation and customer engagement, and manage brand-level budgets and co-op utilization.

Pay and Benefits

Perks:Health InsuranceDentalVisionHsa401kPaid Leave

Key Requirements

  • •Bachelor’s degree in marketing, business, or a related field.
  • •5+ years of relevant marketing experience, including developing and implementing brand strategies.
  • •Experience managing brand/marketing budgets and evaluating marketing/brand performance.
  • •Basic understanding of automotive retail and ability to identify differentiators in a competitive industry.
  • •Strong communication, organization, cross-functional collaboration, and analytical/problem-solving skills; proficiency with the Microsoft Suite.
Experience:Automotive retailAutomotive
Education:Bachelor's in marketing
Skills:CommunicationOrganizational skillsCross-functional collaborationAnalytical skillsProblem-solving
Languages:English
Tech Stack:Microsoft SuiteReputation.comIPadsIPhones

Company Brief

Sonic Automotive
Operates as an automotive retailer owning and operating new and used vehicle dealerships, providing vehicle service, repair, parts, and financing solutions across the United States.
Industry: Retail (Offline)
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Charlotte, United States
Founded: 1997
WebsiteLinkedIn