Brand Manager

Develop and execute sustainable brand and store growth strategies for specific OEM brands by driving best-in-class marketing. Build relationships with senior manufacturer marketing partners, analyze store performance and competitive/consumer insights, and translate brand direction into actionable initiatives. Own pre-owned and fixed-operations marketing performance, manage brand budgets and co-op utilization, oversee brand consistency across touchpoints, and collaborate with Sonic leadership and General Managers to achieve OEM goals and improve loyalty.