Field Marketing Specialist

Okta
Tokyo
Workplace: HybridFull timeFunction: Marketing & GrowthSkills: ["Multi-tasking","Prioritization","Schedule management","Communication","Self-starting"]

Lead and execute field marketing programs in Japan in close alignment with Japan’s Field Marketing leadership and the broader go-to-market team. Own event and campaign strategy—from planning and logistics through on-site execution and post-event analysis—while partnering with Sales, SDRs, and partner/channel teams to increase brand awareness, generate demand, and accelerate the sales cycle. Serve as a key liaison between SDR, Field Sales, and Marketing.

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FursaFursa
Okta
Okta
1 day ago

Field Marketing Specialist

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Source: Company careers pageValidated by: Fursa AI
Last checked: 17 hours agoStatus: Live
Reposted: similar role first listed 10 months ago

Job Summary

Lead and execute field marketing programs in Japan in close alignment with Japan’s Field Marketing leadership and the broader go-to-market team. Own event and campaign strategy—from planning and logistics through on-site execution and post-event analysis—while partnering with Sales, SDRs, and partner/channel teams to increase brand awareness, generate demand, and accelerate the sales cycle. Serve as a key liaison between SDR, Field Sales, and Marketing.
Location: Tokyo
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Independently lead and execute events, programs, and campaigns to support Japan sales targets, including managing lead generation and pipeline goals.
  • •Plan and execute materials and logistics for campaigns, programs, and events (local and online), coordinating with Field Marketing leadership.
  • •Develop and execute event strategies end-to-end, including on-site execution and post-event results analysis.
  • •Collaborate cross-functionally (Sales, SE, Inside Sales, and APJ Marketing when needed) to define goals, messaging, tactics, audience generation, speaker plans, and collateral.
  • •Measure and analyze marketing results and pipeline health, collect post-event feedback, and produce post-event reports and follow-up.

Key Requirements

  • •Experience driving demand generation through marketing activities, including event planning, to execution and campaign management.
  • •Expertise in multi-tasking, prioritization, and schedule management, delivering results in complex, partner-involved event programs.
  • •Ability to plan, execute, and report on marketing programs with internal and external partners and cross-functional teams.
  • •Project management experience, including budget management and vendor sourcing/management for programs and events.
  • •Native Japanese with excellent English communication (written and verbal).
Experience:B2B SaaSB2BMarketing technologyEnterprise cloud servicesAI tools
Skills:Multi-taskingPrioritizationSchedule managementCommunicationSelf-starting
Languages:JapaneseEnglish
Tech Stack:Google Cloud (GCP)SalesforceMarketoTableauAsanaAI

Company Brief

Okta
Provides identity and access management cloud solutions that help organizations secure and manage user authentication, single sign-on, multi-factor authentication, and lifecycle management across applications and devices.
Industry: Cybersecurity
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 2009
WebsiteLinkedIn