Product Marketing Manager, Shops & Acquisition

TikTok
Austin
Workplace: OnsiteFull timeFunction: Marketing & GrowthSkills: ["Communication","Analytical mindset","Cross-functional collaboration","Ownership","Attention to detail"]

Own GTM execution for TikTok commerce and acquisition advertising products across North America. Create advertiser narratives and sales enablement assets, run alpha/beta programs, and translate structured advertiser feedback into HQ product recommendations. Partner with sales and product teams to drive adoption across key accounts, monitor revenue and adoption performance using data, and run product training sessions so sellers pitch new capabilities effectively.

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FursaFursa
TikTok
TikTok
1 day ago

Product Marketing Manager, Shops & Acquisition

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Source: Company careers pageValidated by: Fursa AI
Last checked: 15 hours agoStatus: Live

Job Summary

Own GTM execution for TikTok commerce and acquisition advertising products across North America. Create advertiser narratives and sales enablement assets, run alpha/beta programs, and translate structured advertiser feedback into HQ product recommendations. Partner with sales and product teams to drive adoption across key accounts, monitor revenue and adoption performance using data, and run product training sessions so sellers pitch new capabilities effectively.
Location: Austin
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Own GTM execution for commerce and acquisition advertising products across North America, including launch strategy, seller enablement, and advertiser narrative development.
  • •Build and maintain sales enablement assets such as one-pagers, talk tracks, objection handlers, and training materials for GBS teams.
  • •Partner with GBS lever leads and account teams to drive product adoption across key accounts and priority verticals and close identified gaps.
  • •Manage alpha and beta programs for new commerce and acquisition products by coordinating advertiser participation, capturing feedback, and synthesizing results into HQ recommendations.
  • •Monitor product adoption and revenue performance across priority accounts by analyzing trends and flagging risks or opportunities with clear recommendations.

Key Requirements

  • •Years of experience in product marketing, GTM strategy, or sales enablement at a digital advertising platform, agency, or technology company.
  • •Strong understanding of performance advertising and commerce-oriented products, including acquisition, conversion, and ROAS.
  • •Ability to own a product area end to end from launch planning through adoption tracking.
  • •Ability to translate technical product capabilities into clear, seller-facing narratives that drive behavior.
  • •Analytical mindset to pull data, identify trends, and make concise, actionable recommendations.
Experience:Digital advertisingAgencyTechnologyPerformance advertisingCommerceShoppingCommerce advertisingRetailDTCMarketplace
Skills:CommunicationAnalytical mindsetCross-functional collaborationOwnershipAttention to detail

Company Brief

TikTok
Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.
Industry: Digital Media
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Singapore, Singapore
Founded: 2016
WebsiteLinkedIn