Marketing Operations

Alan
France
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Communication","Leadership","Problem-solving"]

Marketing Operations role owning Alan's outbound messaging platform, enabling product and marketing teams to ship messages at scale with governance, data standards, and lifecycle management. You’ll partner with PMMs and Growth, define lifecycle and segmentation, manage data hygiene, and ensure the messaging stack (Customer.io and back-end email) operates as a trusted, self-serve service for millions of members across multiple countries.

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Alan
Alan
2 months ago

Marketing Operations

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Last checked: 5 hours agoStatus: Live

Job Summary

Marketing Operations role owning Alan's outbound messaging platform, enabling product and marketing teams to ship messages at scale with governance, data standards, and lifecycle management. You’ll partner with PMMs and Growth, define lifecycle and segmentation, manage data hygiene, and ensure the messaging stack (Customer.io and back-end email) operates as a trusted, self-serve service for millions of members across multiple countries.
Location: France
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Be the operator of Alan's messaging stack and turn messaging into a service the product and marketing org can rely on
  • •Co-own outbound messaging strategy with PMMs, marketers, and product teams; set and enforce the messaging quality bar
  • •Define recipient lifecycle stages, segmentation logic, and monitor volume, frequency, and complaints across campaigns
  • •Oversee data standards, automation, and hygiene for the messaging stack, including Customer.io ownership and governance of back-end emails
  • •Create a messaging playbook, train crews shipping messages, and evangelize best practices across product, marketing, and growth

Pay and Benefits

Equity and Bonus:Equity
Perks:Health InsuranceEquityRemote WorkLearning BudgetParential LeaveFlexible Hours

Key Requirements

  • •5+ years in PMM, marketing ops, CRM ops, lifecycle marketing, or growth ops in a tech environment
  • •Hands-on experience with messaging platforms at scale (Customer.io, Braze, Iterable, Marketo, HubSpot, or equivalent)
  • •Strong grasp of CRM data models — attribute/event design and data hygiene as a sustained practice
  • •Ability to design and maintain lifecycle, routing, segmentation, and re-engagement flows across multiple domains
  • •Excellent written and spoken English; strong stakeholder management skills
Experience:5+ yearsMarketing operationsCrm data modelsMessaging platforms
Skills:CommunicationLeadershipProblem-solving
Languages:English
Tech Stack:Customer.ioBrazeIterableMarketoHubSpotCRM data modelsData hygiene

Company Brief

Alan
Alan is a Paris-based digital health insurance provider offering employer and individual health plans, telemedicine, prevention services, and a consumer-focused app to simplify access to care and manage reimbursements.
Industry: Health Insurance (Payers)
Company Size: Large (251 to 1,000 employees)
Revenue: USD 250M to 500M
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series E+
Headquarters: Paris, France
Founded: 2016
Glassdoor
Glassdoor: 4.4
WebsiteLinkedInGlassdoor