Smirnoff/RTD/Guiness BM
Diageo
Buenos Aires, Peru, Ecuador, Uruguay, Paraguay, Chile
Workplace: OnsiteFull timeFunction: Design (Product/UX/UI/Visual)Skills: ["Autonomy","Proactivity","Results orientation","Analytical thinking","Cross-functional influence"]Lead the regional business strategy for Smirnoff Vodka as a General Manager across Argentina, Peru, Ecuador, Uruguay, Paraguay and secondarily Chile. Drive 360° brand positioning, high-impact activations, and integrated execution with cross-functional teams. Own P&L and ROMI by optimizing investment allocation, use unified dashboards to monitor KPIs, and co-create commercial plans and continuous improvements based on past performance.

