Product Marketing Manager

Andela
United States, Canada
Workplace: RemoteFull timeFunction: Marketing & GrowthExperience: 5-6 yearsSkills: ["Written communication","Verbal communication","Analytical mindset","Cross-functional collaboration","Organized"]

Own go-to-market strategy and execution for product, solution, and learning offerings, translating roadmap priorities into positioning, launch plans, and sales enablement. Lead narrative development, coordinate cross-functional launch alignment across Product, Marketing, Revenue, and Partnerships, and use post-launch performance and win/loss insights to refine messaging. Partner with AI Solutions and Learning Solutions teams to bring market-ready campaigns to enterprise buyers.

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Andela
Andela
1 month ago

Product Marketing Manager

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Last checked: 4 hours agoStatus: Live

Job Summary

Own go-to-market strategy and execution for product, solution, and learning offerings, translating roadmap priorities into positioning, launch plans, and sales enablement. Lead narrative development, coordinate cross-functional launch alignment across Product, Marketing, Revenue, and Partnerships, and use post-launch performance and win/loss insights to refine messaging. Partner with AI Solutions and Learning Solutions teams to bring market-ready campaigns to enterprise buyers.
Location: United States, Canada
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Develop differentiated positioning and messaging for products, solutions, and learning programs for enterprise buyers.
  • •Own GTM strategy and launch planning from pre-launch positioning through post-launch optimization.
  • •Coordinate cross-functional launch execution across regional marketing, growth, partner marketing, content, sales enablement, and revenue teams.
  • •Build and maintain GTM playbooks and launch frameworks, and monitor post-launch performance to inform iterations.
  • •Create and maintain sales enablement assets and partner with Revenue Operations on competitive intelligence and win/loss insights.
Travel: Low travel

Key Requirements

  • •5–6 years of B2B marketing experience, including at least 3 years in a product marketing role, preferably in a high-growth technology company.
  • •Proven track record owning go-to-market strategy for products or solutions.
  • •Experience building sales enablement materials and working with revenue teams to improve pipeline and win rates.
  • •Ability to craft messaging for enterprise buying cycles and to resonate with economic buyers, champions, and end users.
  • •Experience translating roadmap priorities into GTM-ready positioning and campaigns while working across time zones.
Experience:5-6 yearsB2B marketingProduct marketingHigh-growth technologyRemote/global teams
Skills:Written communicationVerbal communicationAnalytical mindsetCross-functional collaborationOrganized

Company Brief

Andela
Andela is a global talent marketplace that connects vetted software engineers and technical professionals from emerging markets with remote roles at leading companies, managing sourcing, onboarding, and long-term placement.
Industry: Recruitment Agencies
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series E+
Headquarters: New York, United States
Founded: 2014
Glassdoor
Glassdoor: 3.7
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