Campaign Marketing Coordinator

Informa
United States
Workplace: HybridFull timeUSD 50,000 - 60,000 annuallyFunction: Marketing & GrowthEducation: bachelorsSkills: ["Writing","Communication","Organizational skills","Attention to detail","Problem-solving"]

Own inbound and outbound marketing campaigns for Industry Dive brands within Informa TechTarget’s centralized Campaign Marketing, Strategy, and Execution team. Plan and execute webcasts, content syndication, and surveys; manage outbound email campaigns including copy, HTML design, QA, and performance tracking. Collaborate with sales, editorial, and project management, use analytics to hit KPIs, maintain campaign reporting, and participate in team initiatives.

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FursaFursa
Informa
Informa
13 hours ago

Campaign Marketing Coordinator

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Last checked: 3 hours agoStatus: Live

Job Summary

Own inbound and outbound marketing campaigns for Industry Dive brands within Informa TechTarget’s centralized Campaign Marketing, Strategy, and Execution team. Plan and execute webcasts, content syndication, and surveys; manage outbound email campaigns including copy, HTML design, QA, and performance tracking. Collaborate with sales, editorial, and project management, use analytics to hit KPIs, maintain campaign reporting, and participate in team initiatives.
Location: United States
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Entry level

Key Responsibilities

  • •Plan, execute, and oversee marketing campaigns to achieve webcast, content syndication, and survey objectives.
  • •Manage outbound email marketing campaigns, including copywriting, HTML design, deployment, quality assurance, and performance tracking.
  • •Support inbound social media marketing efforts on brand Twitter and LinkedIn pages.
  • •Collaborate with sales, editorial, and project management teams to optimize campaigns for success and deliver reporting.
  • •Maintain campaign tracking reports and record campaign details in the Project Management Platform.

Pay and Benefits

Salary: USD 50,000 - 60,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceVisionDental401kParental Leave

Key Requirements

  • •Bachelor’s degree in Marketing, English, Communications, Public Relations, Business Administration, or a related field.
  • •Experience in B2B marketing, including email marketing and lead generation.
  • •Strong writing and communication skills, including copywriting and creative writing.
  • •Familiarity with HTML and email marketing setup/deployment processes.
  • •Proficiency in MS Office (Word, Excel, PowerPoint, Teams) and experience with Eloqua or similar CRM platforms.
Experience:B2B marketingEmail marketingLead generationMarketing automationDemand generation
Education:Bachelor's in Marketing, English, Communications, Public Relations, Business Administration
Skills:WritingCommunicationOrganizational skillsAttention to detailProblem-solving
Languages:English
Tech Stack:HTMLEmail marketingMS OfficeWordExcelPowerPointTeamsEloquaCRMA/B testingTwitterLinkedInFacebook

Company Brief

Informa
Global business-to-business information services group operating events, academic and professional publishing, and data & analytics businesses serving specialist markets worldwide.
Industry: Publishing
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 1998
WebsiteLinkedIn