3 months ago

Senior Director, Media Analytics, Commercial Strategy & Acceleration

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Job Summary

Lead a ~30-person media analytics organization within Instacart Ads, defining vision, strategy, and operating model to drive advertiser outcomes through measurement, experimentation, and insights. Partner with Brand Partnerships, Ads R&D, Product, Data Science, and large advertisers to deliver trusted analytics at scale; own governance, privacy, and third-party partnerships while aligning OKRs and resourcing for high-impact work.

Location: United States

Workplace: Remote

Employment Type: Full time

Job Function: Data Analytics & Business Intelligence

Seniority: Sr. Director level

Key Responsibilities

•Own the end-to-end media analytics strategy and roadmap for Instacart Ads, establishing trusted measurement standards that quantify incrementality, optimize performance, and inform advertiser investment decisions.
•Lead, develop, and scale a ~30-person team across client analytics, measurement science, experimentation, and commercialization; attract top talent and foster an inclusive, high-performing culture.
•Build and standardize frameworks for causal inference, geo and audience experiments, MMM, attribution, creative effectiveness, and audience insights; partner with Ads R&D and Data Science to productionize models and reporting at scale.
•Collaborate with Brand Partnerships and Sales to deliver compelling narratives that translate complex analytics into clear business impact, driving increased advertiser investment.
•Define and manage OKRs, operating cadences, resourcing, and prioritization across analytics initiatives; lead third-party measurement partnerships and integrate them with first-party capabilities.

Pay and Benefits

Equity and Bonus:Equity

Perks:Equity

Key Requirements

•12+ years of experience in media analytics, marketing science, or ad measurement within digital advertising or retail media.
•7+ years leading analytics teams of 15+ (including managers of managers), with a track record of hiring, developing, and retaining diverse, high-performing talent.
•Expertise in incrementality testing and causal inference, experimental design, MMM, and attribution, with programs deployed at enterprise scale.
•Advanced SQL and proficiency in Python or R; demonstrated ability to review methodologies, validate models, and uphold analytic rigor.
•Bachelor’s degree in a quantitative field and proven experience influencing C-suite stakeholders at large advertisers (e.g., CPGs) to drive investment decisions.

Experience:12+ yearsRetail mediaAdvertisingE-commerce

Education:Bachelor's

Skills:LeadershipCommunicationCollaborationInfluencingProblem-solving

Languages:English

Tech Stack:SQLPythonRSnowflakeDatabricksAWS Clean RoomsLiveRamp Safe Haven

Company Brief

Instacart

Operates an online grocery marketplace connecting customers with personal shoppers and local retailers for grocery delivery and pickup. Provides technology, logistics, and advertising solutions to supermarkets and consumer packaged goods brands.

Industry: Online Marketplaces

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: San Francisco, United States

Founded: 2012

Glassdoor: 3.6

Website LinkedIn

Loading job details...

Preparing the role view and application actions.

Instacart

3 months ago

Senior Director, Media Analytics, Commercial Strategy & Acceleration

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Job Summary

Location: United States

Workplace: Remote

Employment Type: Full time

Job Function: Data Analytics & Business Intelligence

Seniority: Sr. Director level

Key Responsibilities

•Own the end-to-end media analytics strategy and roadmap for Instacart Ads, establishing trusted measurement standards that quantify incrementality, optimize performance, and inform advertiser investment decisions.
•Lead, develop, and scale a ~30-person team across client analytics, measurement science, experimentation, and commercialization; attract top talent and foster an inclusive, high-performing culture.
•Build and standardize frameworks for causal inference, geo and audience experiments, MMM, attribution, creative effectiveness, and audience insights; partner with Ads R&D and Data Science to productionize models and reporting at scale.
•Collaborate with Brand Partnerships and Sales to deliver compelling narratives that translate complex analytics into clear business impact, driving increased advertiser investment.
•Define and manage OKRs, operating cadences, resourcing, and prioritization across analytics initiatives; lead third-party measurement partnerships and integrate them with first-party capabilities.

Pay and Benefits

Equity and Bonus:Equity

Perks:Equity

Key Requirements

•12+ years of experience in media analytics, marketing science, or ad measurement within digital advertising or retail media.
•7+ years leading analytics teams of 15+ (including managers of managers), with a track record of hiring, developing, and retaining diverse, high-performing talent.
•Expertise in incrementality testing and causal inference, experimental design, MMM, and attribution, with programs deployed at enterprise scale.
•Advanced SQL and proficiency in Python or R; demonstrated ability to review methodologies, validate models, and uphold analytic rigor.
•Bachelor’s degree in a quantitative field and proven experience influencing C-suite stakeholders at large advertisers (e.g., CPGs) to drive investment decisions.

Experience:12+ yearsRetail mediaAdvertisingE-commerce

Education:Bachelor's

Skills:LeadershipCommunicationCollaborationInfluencingProblem-solving

Languages:English

Tech Stack:SQLPythonRSnowflakeDatabricksAWS Clean RoomsLiveRamp Safe Haven

Company Brief

Instacart

Industry: Online Marketplaces

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: San Francisco, United States

Founded: 2012

Glassdoor: 3.6

Website LinkedIn