Influencer Marketing Manager

Etihad Aviation Group
Abu Dhabi
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Relationship building","Negotiation","Project management","Strategic planning","Campaign execution"]

Develop and execute an influencer marketing strategy aligned with brand goals, identifying and onboarding influencers and managing their calendars. Plan, coordinate, and deliver influencer campaigns and ensure high-quality, on-brand content across posts, stories, videos, and vlogs. Build long-term relationships with influencers and agencies, negotiate contracts, and maximize ROI while maintaining compliance with brand guidelines and regulatory requirements.

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Etihad Aviation Group
Etihad Aviation Group
2 days ago

Influencer Marketing Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 13 hours agoStatus: Live

Job Summary

Develop and execute an influencer marketing strategy aligned with brand goals, identifying and onboarding influencers and managing their calendars. Plan, coordinate, and deliver influencer campaigns and ensure high-quality, on-brand content across posts, stories, videos, and vlogs. Build long-term relationships with influencers and agencies, negotiate contracts, and maximize ROI while maintaining compliance with brand guidelines and regulatory requirements.
Location: Abu Dhabi
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Develop and execute an influencer marketing strategy aligned with brand goals and objectives.
  • •Identify, onboard, and manage influencers, including maintaining influencer calendars aligned to business priorities.
  • •Plan, coordinate, and execute influencer marketing campaigns in line with overall marketing strategy.
  • •Manage creation and delivery of influencer content, ensuring high-quality, on-brand messaging and compliance with guidelines and regulations.
  • •Build and maintain relationships with influencers, agencies, and industry contacts; negotiate contracts and manage partnerships to maximize ROI.

Key Requirements

  • •Minimum 5 years’ experience with a global social or digital agency, or in-house at a major brand.
  • •Demonstrated influencer management experience with strong strategy, planning, and execution.
  • •Proven project management experience working with agencies and external partners.
  • •Fluency in English; Arabic is a plus.
  • •Prefer background in aviation, travel, tourism, or lifestyle.
Experience:5+ yearsSocial mediaDigital marketingIn-house brandAviationTravelTourismLifestyle
Skills:Relationship buildingNegotiationProject managementStrategic planningCampaign execution
Languages:EnglishArabic

Company Brief

Etihad Aviation Group
Etihad Aviation Group (Etihad Airways) is the national airline of the UAE, operating passenger and cargo services worldwide from Abu Dhabi and providing aviation-related services across hospitality, maintenance and cargo sectors.
Industry: Airlines
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Funding: Government Funded
Headquarters: Abu Dhabi, United Arab Emirates
Founded: 2003
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