Vans: SEO Coordinator

VF Corporation
United States
Workplace: HybridFull timeUSD 60,480 - 75,600 annuallyFunction: Marketing & GrowthExperience: 1-3 yearsSkills: ["Writing & editing","Attention to detail","Analytical mindset","Organizational skills","Cross-functional collaboration"]

Execute the SEO and digital copywriting content strategy for the North America (US and Canada) websites. Coordinate weekly, monthly, and seasonal site updates; write and optimize landing pages, category pages, product descriptions, and meta titles/descriptions using SEO best practices. Manage CMS content and QA launches across devices and browsers, then monitor analytics KPIs (organic traffic, engagement, conversion) to recommend optimizations alongside cross-functional marketing and digital teams.

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FursaFursa
VF Corporation
VF Corporation
4 days ago

Vans: SEO Coordinator

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Source: Company careers pageValidated by: Fursa AI
Last checked: 21 hours agoStatus: Live

Job Summary

Execute the SEO and digital copywriting content strategy for the North America (US and Canada) websites. Coordinate weekly, monthly, and seasonal site updates; write and optimize landing pages, category pages, product descriptions, and meta titles/descriptions using SEO best practices. Manage CMS content and QA launches across devices and browsers, then monitor analytics KPIs (organic traffic, engagement, conversion) to recommend optimizations alongside cross-functional marketing and digital teams.
Location: United States
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Coordinate and execute weekly, monthly, and seasonal website content updates aligned to the master content calendar and campaigns.
  • •Write and optimize digital copy across the site, including landing pages, category pages, product descriptions, meta titles/descriptions, and internal linking using SEO best practices.
  • •Ensure content is planned and executed with a mobile-first mindset, optimizing user experience and search visibility across devices.
  • •Conduct pre- and post-launch quality assurance checks to validate content accuracy, layout, links, and functionality across browsers and platforms.
  • •Monitor content and SEO performance using analytics tools, track KPIs (organic traffic, engagement, conversion), and share optimization recommendations.

Pay and Benefits

Salary: USD 60,480 - 75,600 annually

Key Requirements

  • •1–3 years of professional experience with a track record of SEO and digital content execution.
  • •Working knowledge of on-page SEO best practices, including keyword usage, meta titles/descriptions, internal linking, and search-optimized copywriting.
  • •Strong writing and editing skills to create clear, engaging, brand-appropriate digital copy with attention to grammar, tone, and accuracy.
  • •Comfort working within a content management system (CMS) to publish, edit, organize, and maintain website content and templates.
  • •Strong attention to detail for quality assurance across content accuracy, link integrity, formatting consistency, and performance on multiple devices and browsers.
Experience:1-3 years
Skills:Writing & editingAttention to detailAnalytical mindsetOrganizational skillsCross-functional collaboration
Tech Stack:SEOCMSContent management systemMeta titles/descriptionsInternal linkingAnalytics tools

Company Brief

VF Corporation
Global apparel and footwear company that owns brands such as Vans, The North Face, Timberland, and Dickies. Designs, markets, and distributes branded lifestyle products through wholesale, retail, and e-commerce channels worldwide.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Denver, United States
Founded: 1899
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