Executive Director, Digital Product Management- Omnichannel New Member Onboarding

Lead and own the new member onboarding experience across all digital channels, aligning company, association, and line-of-business objectives to maximize discovery, delivery, and product performance. Serve as a subject-matter expert on outcomes and KPIs, monitor goals across platforms, and manage investment and tradeoffs across member experience and operational needs. Build partner relationships, represent omnichannel onboarding in executive forums, and lead teams toward onboarding strategy execution.