Performance Marketing Manager - SEM

Unity Software
New York, United States
Workplace: HybridFull timeUSD 87,400 - 166,600 annuallyFunction: Marketing & GrowthExperience: 5-8 yearsSkills: ["Data-driven decision making","Cross-functional communication","Stakeholder management","Analytical thinking","Fast-paced execution"]

Own and scale paid search programs across B2B and B2C product lines, leading SEM strategy, execution, and optimization across Google and Bing. Build and manage campaigns across business units, define and report SEM KPIs, and translate performance into actionable insights. Partner with integrated marketing, content, demand gen, and product marketing to ensure cohesive full-funnel messaging from ad to landing page, while staying ahead of search and AI-driven changes.

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FursaFursa
Unity Software
Unity Software
1 month ago

Performance Marketing Manager - SEM

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Last checked: 13 hours agoStatus: Live

Job Summary

Own and scale paid search programs across B2B and B2C product lines, leading SEM strategy, execution, and optimization across Google and Bing. Build and manage campaigns across business units, define and report SEM KPIs, and translate performance into actionable insights. Partner with integrated marketing, content, demand gen, and product marketing to ensure cohesive full-funnel messaging from ad to landing page, while staying ahead of search and AI-driven changes.
Location: New York, United States
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Own SEM strategy, execution, and optimization across Google and Bing, including keyword strategy, bidding, ad copy, landing page alignment, and budget management.
  • •Build and manage paid search campaigns across multiple business units with distinct audiences and goals.
  • •Define and report SEM KPIs, translating performance data into actionable insights for marketing and business stakeholders.
  • •Collaborate with performance marketing teammates on integrated paid media strategy and broader channel planning.
  • •Stay current on search trends, platform changes, and AI-driven search shifts and bring insights to the team.

Pay and Benefits

Salary: USD 87,400 - 166,600 annually
Equity and Bonus:Equity
Perks:Health InsuranceLife InsuranceDisability InsuranceCommuter BenefitsRetirementPaid LeaveParental LeaveEmployee AssistanceLearning BudgetVolunteering Match

Key Requirements

  • •5–8 years of hands-on SEM experience, including at least 2 years across both B2B and B2C environments.
  • •Deep expertise in Google Ads and Microsoft Advertising, including attribution, bidding strategies, and campaign architecture.
  • •Comfortable working with data: pull reporting, identify trends, and communicate insights to stakeholders.
  • •Familiarity with paid social and programmatic ecosystems and how search fits into the broader paid mix.
  • •Experience with marketing automation/CRM platforms (Salesforce, Eloqua, or similar) and tools like Semrush, Profound, or SA360 is a plus.
Experience:5-8 years
Skills:Data-driven decision makingCross-functional communicationStakeholder managementAnalytical thinkingFast-paced execution
Languages:English
Tech Stack:Google AdsMicrosoft AdvertisingBingSalesforceEloquaSemrushProfoundSA360SGE

Company Brief

Unity Software
Develops the Unity real-time 3D development platform used to create, operate, and monetize interactive experiences and games across mobile, console, PC, and AR/VR platforms. Serves developers, studios, and enterprises worldwide.
Industry: Developer Tools
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 2004
Glassdoor
Glassdoor: 3.8
WebsiteLinkedIn