Regional Marketing Lead, Canada

Wise
Austin
Workplace: HybridFull timeUSD 139,000 - 191,000 annuallyFunction: Marketing & GrowthSkills: ["Data-driven","Cross-functional collaboration","Communication","Entrepreneurial","Self-directed"]

Own Wise’s go-to-market strategy and growth in Canada, driving new customer acquisition and contribution margin. Define Canadian messaging, positioning, channel mix, and budget allocation, and execute with London-based channel leads. Partner with Regional Growth and Product teams on promotions and new features, serve as the voice of Canadian customers, and feed insights into product roadmap decisions. Use unit economics, payback, geo/A-B testing, and incrementality experiments to prioritize investment.

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Wise
Wise
2 days ago

Regional Marketing Lead, Canada

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Last checked: 6 hours agoStatus: Live

Job Summary

Own Wise’s go-to-market strategy and growth in Canada, driving new customer acquisition and contribution margin. Define Canadian messaging, positioning, channel mix, and budget allocation, and execute with London-based channel leads. Partner with Regional Growth and Product teams on promotions and new features, serve as the voice of Canadian customers, and feed insights into product roadmap decisions. Use unit economics, payback, geo/A-B testing, and incrementality experiments to prioritize investment.
Location: Austin
Workplace: Hybrid
Employment Type: Full time · Permanent
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Define and execute Wise’s go-to-market strategy for Canada, including messaging, positioning, channel mix, and budget allocation.
  • •Drive new customer acquisition and contribution margin growth for the Canadian market.
  • •Build customer and competitive insights for planning, positioning, and channel strategy.
  • •Partner cross-functionally with London-based channel leads and Regional Growth/Product teams to execute campaigns and launch promotions/features.
  • •Represent Canadian customer needs by capturing insights and feeding them back to the Regional Product team for product improvements.

Pay and Benefits

Salary: USD 139,000 - 191,000 annually

Key Requirements

  • •Own the Canadian go-to-market plan, including messaging, positioning, channel mix, and budget allocation.
  • •Be data-driven and able to use unit economics, payback period, and opportunity sizing for budget and channel decisions.
  • •Have experience running geo tests, A/B tests, and incrementality experiments, partnering with analytics/science teams on test design.
  • •Have experience owning a marketing budget with accountability for return.
  • •Have strong cross-functional influence, including previous experience working alongside Product and communicating clearly with regional and global stakeholders.
Experience:FinTechFinancial services
Skills:Data-drivenCross-functional collaborationCommunicationEntrepreneurialSelf-directed
Languages:EnglishFrench

Company Brief

Wise
Wise (formerly TransferWise) is a London-based fintech that provides low-cost international money transfers, multi-currency accounts and payment infrastructure for individuals and businesses worldwide.
Industry: Payments
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 2011
Glassdoor
Glassdoor: 3.8
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