Growth Lead

Shepherd
New York
Workplace: OnsiteFull timeUSD 145,000 - 190,000 annuallyFunction: Marketing & GrowthExperience: 4+ yearsSkills: ["Experimentation","Hands-on execution","Agency","Data-driven decision-making","Technical comfort"]

Build and own Shepherd’s broker-focused growth engine, running paid media and ABM programs that convert broker activations into submissions. Create outbound and lifecycle infrastructure with signal-based triggers and marketing automation. Drive conversion through experimentation and CRO across landing pages and website flows. Stand up GEO/AI-search visibility using structured data and entity infrastructure, and implement attribution dashboards to measure what’s working.

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FursaFursa
Shepherd
Shepherd
1 week ago

Growth Lead

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Source: Company careers pageValidated by: Fursa AI
Last checked: 7 hours agoStatus: Live

Job Summary

Build and own Shepherd’s broker-focused growth engine, running paid media and ABM programs that convert broker activations into submissions. Create outbound and lifecycle infrastructure with signal-based triggers and marketing automation. Drive conversion through experimentation and CRO across landing pages and website flows. Stand up GEO/AI-search visibility using structured data and entity infrastructure, and implement attribution dashboards to measure what’s working.
Location: New York
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own paid media and ABM end-to-end, including audience strategy, channel mix, budgets, creative, testing, and performance with an emphasis on ABM broker activations.
  • •Build outbound and broker lifecycle infrastructure using signal-based triggers, intelligent sequences, and orchestration to enable underwriters and reach the right timing.
  • •Improve conversion across the funnel by building and iterating on landing pages, forms, and website flows, owning experimentation and CRO.
  • •Stand up GEO/AI search presence using structured data, schema markup, and entity infrastructure so Shepherd appears in broker and insured searches.
  • •Select and wire the marketing automation and attribution stack, then build dashboards that show what’s working—especially for paid and ABM.

Pay and Benefits

Salary: USD 145,000 - 190,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVisionFertility BenefitsPaid Leave401kMeal AllowanceLearning Budget

Key Requirements

  • •4+ years blending growth marketing, demand generation, and technical execution at a fast-moving B2B or consumer technology company.
  • •Extremely AI-focused, with hands-on experience using tools like Cursor, Claude Code, or Codex.
  • •High agency and comfort shipping weekly without waiting for engineering support.
  • •Experience building attribution and running growth programs at scale.
  • •Comfort turning rough ideas into usable content and directing specialists for final assets.
Experience:4+ yearsB2BInsurtechFintechVertical SaaS
Skills:ExperimentationHands-on executionAgencyData-driven decision-makingTechnical comfort
Tech Stack:CursorClaude CodeCodexSEOSEMABMEmail marketingPaid adsFunnelsRetargetingIntent signalsMarketing automationAttributionDashboardsCROLanding pagesGEOAI searchStructured dataSchema markup

Company Brief

Shepherd
Provides a digital platform to design, run, and scale decentralized clinical studies, helping researchers recruit participants, collect remote data, and streamline study operations for academic and commercial research teams.
Industry: Clinical Research
Company Size: Small (11 to 50 employees)
Growth: Early Stage Startup
Website