Sr. Product Manager - Web

Yum! Brands
Plano, Louisville
Workplace: HybridFull timeUSD 148,900 - 186,500 annuallyFunction: Product ManagementExperience: 6-10 yearsSkills: ["Communication","Leadership","Collaboration","Problem-solving"]

Lead the web product strategy and vision for KFC.com, owning outcomes across discovery, conversion, and engagement. Lead a cross-functional squad to discover, deliver, and continuously improve web experiences while guiding app migration to maximize lifetime value. Balance direct web conversion with app-first ordering, optimize performance and SEO, and partner with engineering, design, analytics, and marketing to drive measurable impact.

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Yum! Brands
Yum! Brands
3 months ago

Sr. Product Manager - Web

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Source: Company careers pageValidated by: Fursa AI
Last checked: 4 hours agoStatus: Live

Job Summary

Lead the web product strategy and vision for KFC.com, owning outcomes across discovery, conversion, and engagement. Lead a cross-functional squad to discover, deliver, and continuously improve web experiences while guiding app migration to maximize lifetime value. Balance direct web conversion with app-first ordering, optimize performance and SEO, and partner with engineering, design, analytics, and marketing to drive measurable impact.
Location: Plano, Louisville
Workplace: Hybrid
Employment Type: Full time
Job Function: Product Management
Seniority: Sr. Manager level

Key Responsibilities

  • •Define and own a clear web product vision and strategy aligned to company goals and guest needs.
  • •Establish outcome-based objectives (OKRs) for the web experience and ensure priorities reflect the highest customer and business value.
  • •Translate strategy into an evidence-based roadmap balancing quick wins with foundational investments (performance, reliability, SEO, instrumentation).
  • •Partner with engineering, design, analytics, and marketing to deliver SEO-strong site enhancements, scalable experimentation frameworks, and highly optimized merchandising experiences.
  • •Develop end-to-end plans for features, detailing the hypothesis, timeline for testing and implementation, and results to report out to the product and executive teams.

Pay and Benefits

Salary: USD 148,900 - 186,500 annually
Perks:Health InsuranceVision401kAnnual Bonus

Key Requirements

  • •6–10+ years of product management experience, including ownership of customer facing web experiences at meaningful scale.
  • •Demonstrated success leading cross functional teams to deliver measurable outcomes (conversion, acquisition, retention, or experience quality), not just shipping features.
  • •Strong product judgment across discovery, delivery, and go to market, with evidence of data driven prioritization and clear trade off decisions.
  • •Proven ability to run discovery: translating insights into hypotheses, validating with research/experiments, and building an outcome oriented roadmap.
  • •Deep comfort with analytics: funnel analysis, instrumentation, experimentation, and post launch measurement.
Experience:6-10 yearsQSRRetailE-commerce
Skills:CommunicationLeadershipCollaborationProblem-solving
Languages:English
Tech Stack:SEOAnalyticsAPIsA/B testingWeb performance

Company Brief

Yum! Brands
Yum! Brands is a global quick-service restaurant company that develops, franchises and operates KFC, Pizza Hut, Taco Bell and Habit Burger & Grill, serving tens of thousands of restaurants across more than 150 countries with digital and franchise-led growth strategies.
Industry: Restaurants & Food Service
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Louisville, United States
Founded: 1997
Glassdoor
Glassdoor: 3.7
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