Senior Manager, Web Strategy & AI Experience

Appdirect
Montreal
Workplace: OnsiteFull timeFunction: Strategy & Corporate DevelopmentExperience: 6+ yearsSkills: ["React","Next.js","PostgreSQL","Cursor","Lovable","Bolt","LLM","SEO","Structured data","Web performance"]

Lead the strategy and execution of AppDirect's web platform, guiding a cross-functional team of full‑stack developers to deliver AI-enhanced, high‑performing digital experiences. Drive AI tooling adoption, LLM‑driven content and SEO, and coordinate with design, product and marketing to ensure accessibility, responsiveness, and measurable business impact across corporate site and customer apps. Shape the roadmap end-to-end, mentor engineers, and partner with design to evolve the design system while navigating an evolving AI landscape.

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FursaFursa
Appdirect
Appdirect
2 months ago

Senior Manager, Web Strategy & AI Experience

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Last checked: 6 hours agoStatus: Live

Job Summary

Lead the strategy and execution of AppDirect's web platform, guiding a cross-functional team of full‑stack developers to deliver AI-enhanced, high‑performing digital experiences. Drive AI tooling adoption, LLM‑driven content and SEO, and coordinate with design, product and marketing to ensure accessibility, responsiveness, and measurable business impact across corporate site and customer apps. Shape the roadmap end-to-end, mentor engineers, and partner with design to evolve the design system while navigating an evolving AI landscape.
Location: Montreal
Workplace: Onsite
Employment Type: Full time
Job Function: Strategy & Corporate Development
Seniority: Sr. Manager level

Key Responsibilities

  • •Own the strategy, roadmap, and execution of AppDirect's corporate website and customer-facing web applications, ensuring alignment with business goals and measurable outcomes.
  • •Lead AI integration across the team's workflows — identifying, testing, and implementing tools for development acceleration, content generation, prototyping, and UX personalization.
  • •Drive LLM-aware content and SEO strategy, ensuring digital content is discoverable by both human audiences and AI systems.
  • •Manage and mentor a team of full stack web developers working with the latest AI & Web technologies (we are largely tool agnostic), setting performance standards and supporting professional development.
  • •Partner with design and UI teams to evolve the component library and design system, ensuring consistency, accessibility, and responsiveness across all digital touchpoints.

Key Requirements

  • •6+ years of experience leading web application development, digital product management, or content architecture, ideally in a B2B SaaS environment.
  • •Hands-on experience with React, Next.js, web infrastructure, vibe-coding tools, Postgres databases, and medallion architecture.
  • •Demonstrated experience integrating AI tools into development or content workflows, including LLM-driven coding tools (e.g., Cursor, Lovable, or Bolt).
  • •Proven experience with technical SEO, performance optimization, structured data, and LLM-aware content strategies.
  • •Experience managing technical teams and driving cross-functional initiatives with product, design, and marketing stakeholders.
Experience:6+ yearsB2B SaaSAIWeb
Skills:ReactNext.jsPostgreSQLCursorLovableBoltLLMSEOStructured dataWeb performance
Languages:English
Tech Stack:ReactNext.jsPostgreSQLCursorLovableBoltLLMSEOStructured dataWeb performance

Company Brief

Appdirect
Provides a cloud commerce platform enabling businesses and service providers to sell, distribute, and manage subscriptions, digital services, and third-party applications through marketplaces and billing/commerce tools.
Industry: Enterprise Software
Company Size: Large (251 to 1,000 employees)
Growth: Established Company
Funding: Series D
Headquarters: San Francisco, United States
Founded: 2009
WebsiteLinkedIn