B2B Marketing Lead, ANZ

OpenAI
Sydney
Full timeFunction: Marketing & GrowthExperience: 10+ yearsSkills: ["Hands-on execution","Cross-functional collaboration","Project management","Analytical thinking","Stakeholder influence"]

Own OpenAI’s ANZ B2B marketing strategy and investment recommendations across Australia and New Zealand. Lead integrated programs spanning ABM, field events, executive roundtables, partner co-marketing, and customer stories, adapting global and regional campaigns for local audiences. Partner closely with Sales, Partnerships, Product Marketing, Comms, Legal, and specialist teams to drive measurable pipeline, adoption, and customer trust. Manage agencies, budgets, reporting, and performance dashboards while shaping regional and global planning.

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FursaFursa
OpenAI
OpenAI
16 hours ago

B2B Marketing Lead, ANZ

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Source: Company careers pageValidated by: Fursa AI
Last checked: 13 hours agoStatus: Live

Job Summary

Own OpenAI’s ANZ B2B marketing strategy and investment recommendations across Australia and New Zealand. Lead integrated programs spanning ABM, field events, executive roundtables, partner co-marketing, and customer stories, adapting global and regional campaigns for local audiences. Partner closely with Sales, Partnerships, Product Marketing, Comms, Legal, and specialist teams to drive measurable pipeline, adoption, and customer trust. Manage agencies, budgets, reporting, and performance dashboards while shaping regional and global planning.
Location: Sydney
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Own ANZ B2B marketing strategy and investment recommendations across Australia and New Zealand, prioritizing enterprise and mid-market opportunities aligned to goals.
  • •Plan and run integrated marketing programs including ABM, field events, executive programs, roundtables, partner co-marketing, and customer stories.
  • •Activate global and regional campaigns for the ANZ market by adapting messaging, channels, proof points, and execution for local audiences.
  • •Create high-impact local content such as customer stories, executive narratives, sales enablement, newsletters, and campaign assets.
  • •Manage agencies, vendors, timelines, budgets, reporting, and post-campaign measurement; establish operating rhythms and performance dashboards for ANZ B2B marketing.

Key Requirements

  • •10+ years of experience in B2B, enterprise, field, demand generation, or integrated marketing, with substantial ANZ B2B market experience.
  • •Proven ability to drive measurable B2B pipeline and adoption through integrated demand generation, field marketing, events, and content programs.
  • •Proven experience building and executing account-based marketing (ABM) for strategic enterprise accounts, with measurable engagement and pipeline impact.
  • •Experience translating global/regional campaigns into locally effective messaging, channels, content, and activation.
  • •Strong understanding of enterprise and mid-market buying dynamics across Australia and New Zealand, including trust, risk, privacy, procurement, and stakeholder alignment.
Experience:10+ yearsB2BEnterpriseDemand generationABMIntegrated marketing
Skills:Hands-on executionCross-functional collaborationProject managementAnalytical thinkingStakeholder influence
Languages:English
Tech Stack:SalesforceMarketo

Company Brief

OpenAI
Develops and deploys advanced generative AI models (including ChatGPT and DALL·E) and AI infrastructure, providing APIs and consumer products to accelerate safe AGI for broad benefit.
Industry: AI & Machine Learning
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Scaleup
Valuation: Hectocorn (USD 100B+)
Funding: Series E+
Headquarters: San Francisco, United States
Founded: 2015
Glassdoor
Glassdoor: 4.4
WebsiteLinkedInGlassdoor