Senior Marketing Data Analyst

Braze
São Paulo
Workplace: HybridFull timeFunction: Data Analytics & Business IntelligenceExperience: 2+ yearsSkills: ["Problem-solving","Communication","Cross-functional collaboration"]

Own and standardize top-of-funnel performance analysis for B2B marketing and new-business channels, including lead generation tracking, conversion rates, and attribution. Define KPIs and maintain principle dashboards to monitor funnel performance and inform data-backed recommendations. Partner with BI to evolve attribution models and ensure accurate automated tracking. Build predictive performance models and forecasting support, reconcile marketing systems with Salesforce, and create reporting/training documentation for global GTM teams.

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FursaFursa
Braze
Braze
2 months ago

Senior Marketing Data Analyst

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Source: Company careers pageValidated by: Fursa AI
Last checked: 2 hours agoStatus: Live

Job Summary

Own and standardize top-of-funnel performance analysis for B2B marketing and new-business channels, including lead generation tracking, conversion rates, and attribution. Define KPIs and maintain principle dashboards to monitor funnel performance and inform data-backed recommendations. Partner with BI to evolve attribution models and ensure accurate automated tracking. Build predictive performance models and forecasting support, reconcile marketing systems with Salesforce, and create reporting/training documentation for global GTM teams.
Location: São Paulo
Workplace: Hybrid
Employment Type: Full time
Job Function: Data Analytics & Business Intelligence
Seniority: Mid level

Key Responsibilities

  • •Own and standardize top-of-funnel performance analysis, including lead generation tracking, conversion rates, and attribution.
  • •Define, implement, and maintain KPIs and performance benchmarks; own principle dashboards to assess funnel performance and drive recommendations.
  • •Partner with Business Intelligence to evolve attribution models and manage automated marketing-sourced attribution tracking across channels and campaigns.
  • •Conduct in-depth analysis and build predictive performance models to support strategic forecasting across multiple marketing areas.
  • •Perform reconciliations between Marketing systems and Salesforce to ensure data integrity, and create training documentation on reporting processes and standards.

Pay and Benefits

Perks:Health InsuranceDentalVisionLife InsuranceDisability InsuranceRetirementEquityPaid LeaveLearning Budget

Key Requirements

  • •2–5+ years of experience in Marketing, Sales, or Revenue/Marketing Operations in a B2B SaaS or fintech environment.
  • •Proficiency in SQL and Excel/Google Sheets for data querying, extraction, and analysis.
  • •Working knowledge of Snowflake and data warehousing concepts.
  • •Experience with Tableau (preferred) or other data visualization tools, plus familiarity with BI tools such as Looker.
  • •Experience with Sales and Marketing automation platforms such as Salesforce, Marketo, LeanData, and Outreach.
Experience:2+ yearsB2B SaaSFintechMarketing analyticsRevenue operations
Skills:Problem-solvingCommunicationCross-functional collaboration
Languages:English
Tech Stack:SQLExcelGoogle SheetsSnowflakeTableauLookerSalesforceMarketoLeanDataOutreachKPIsDashboards

Company Brief

Braze
Provides a customer engagement platform that helps brands create personalized messaging and lifecycle campaigns across mobile, web, email, and other channels to drive retention, engagement, and revenue.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Revenue: USD 100M to 250M
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: New York, United States
Founded: 2011
WebsiteLinkedIn