Performance Marketing Growth Lead

Wati
Chennai
Workplace: RemoteFull timeFunction: Marketing & GrowthSkills: ["Data-driven decision making","Leadership","Analytical thinking","Execution speed","Structured experimentation"]

Own the full-funnel paid growth strategy and architect a global paid acquisition engine as the company scales. Drive revenue-backed performance across Google, Meta, LinkedIn, and emerging AI ad ecosystems, evolving channel mix using marginal CAC and incremental lift. Build an AI-native experimentation engine with rapid iteration, and partner with Analytics on attribution using GA4, HubSpot, and ad platforms to connect channel performance to ARR and payback. Lead and scale a high-accountability team of performance specialists.

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Wati
Wati
5 months ago

Performance Marketing Growth Lead

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Source: Company careers pageValidated by: Fursa AI
Last checked: 23 hours agoStatus: Live

Job Summary

Own the full-funnel paid growth strategy and architect a global paid acquisition engine as the company scales. Drive revenue-backed performance across Google, Meta, LinkedIn, and emerging AI ad ecosystems, evolving channel mix using marginal CAC and incremental lift. Build an AI-native experimentation engine with rapid iteration, and partner with Analytics on attribution using GA4, HubSpot, and ad platforms to connect channel performance to ARR and payback. Lead and scale a high-accountability team of performance specialists.
Location: Chennai
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Architect a global paid acquisition engine and own the full-funnel paid growth strategy to drive qualified pipeline and efficient CAC across markets.
  • •Deploy and manage significant paid budgets across Search, Paid Social, and emerging AI ad ecosystems, evolving channel mix based on marginal CAC and incremental lift.
  • •Design end-to-end buyer journey campaigns (channel to activation to pipeline to revenue) and partner with Sales and RevOps to ensure leads convert to ARR.
  • •Build an AI-native experimentation engine using AI-assisted creative iteration (copy, hooks, localization) with fast launch/iterate/kill/scale loops.
  • •Hire, mentor, and scale a small performance specialist team, setting accountability to pipeline and revenue impact with weekly review loops.

Key Requirements

  • •Demonstrated track record managing large B2B SaaS paid budgets with success measured by closed-won ARR (not MQLs or traffic).
  • •Deep expertise in Google Ads, LinkedIn Ads, Meta, and automation-driven campaign management (smart bidding, conversion APIs).
  • •Strong data fluency across GA4, HubSpot, and ad platforms, including building and defending cohort analysis.
  • •Experience building structured, high-velocity experimentation and testing programs with rapid iteration.
  • •Proven ability to lead and mentor a high-performance performance marketing team with weekly review loops and strict decision deadlines.
Experience:B2B SaaS
Skills:Data-driven decision makingLeadershipAnalytical thinkingExecution speedStructured experimentation
Tech Stack:Google AdsLinkedIn AdsMetaAIAutomationSmart biddingConversion APIsGA4HubSpotAd platforms

Company Brief

Wati
Provides a WhatsApp-based customer engagement platform that helps businesses manage sales, support, and marketing conversations in one shared inbox. The product includes automation, broadcasts, chatbots, and team collaboration tools for messaging-led workflows.
Industry: SaaS
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Headquarters: Hong Kong, Hong Kong
Founded: 2018
WebsiteLinkedIn