Field Marketing Manager

Adyen
Mexico City
Workplace: OnsiteFull timeFunction: Marketing & GrowthSkills: ["Data-driven","Analytical mindset","Stakeholder management","Relationship management","Communication"]

Own and execute the acquisition marketing strategy for Mexico, driving demand generation across events, digital, and partnerships. Set pipeline generation goals, ensure positive ROI, and manage an integrated acquisition plan from consideration through demand. Partner with Sales on commercial strategy and ABM, optimize lead quality and conversion, and handle budgeting, forecasting, and reporting to scale LatAm activities and support revenue prediction.

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Adyen
Adyen
3 days ago

Field Marketing Manager

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Last checked: 12 hours agoStatus: Live

Job Summary

Own and execute the acquisition marketing strategy for Mexico, driving demand generation across events, digital, and partnerships. Set pipeline generation goals, ensure positive ROI, and manage an integrated acquisition plan from consideration through demand. Partner with Sales on commercial strategy and ABM, optimize lead quality and conversion, and handle budgeting, forecasting, and reporting to scale LatAm activities and support revenue prediction.
Location: Mexico City
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Design and manage acquisition marketing strategy in Mexico to meet objectives efficiently
  • •Set and track pipeline generation goals while ensuring positive ROI
  • •Build an integrated acquisition plan covering advertising, online paid acquisition, events, ABM, and partnerships
  • •Partner with Sales on commercial strategy and collaborate on ABM and pipeline generation
  • •Own budgeting and forecasting for acquisition, tracking spend and reporting ROI and cost per acquisition
Travel: Medium travel

Key Requirements

  • •8+ years of proven marketing experience
  • •Experience leading demand generation across physical and digital channels
  • •Strong analytical mindset with ability to use data to optimize performance
  • •Experience delivering creative, successful campaigns that generate pipeline
  • •Ability to create and maintain stakeholder relationships, with full professional proficiency in English and Spanish
Experience:Demand generation
Skills:Data-drivenAnalytical mindsetStakeholder managementRelationship managementCommunication
Languages:EnglishSpanish

Company Brief

Adyen
Global payments company providing a unified platform for accepting payments, risk management, and financial services to merchants and enterprises across online, mobile, and in-store channels.
Industry: Payments
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Amsterdam, Netherlands
Founded: 2006
WebsiteLinkedIn