Growth Lead, Subscription Products

Nothing Technology
London
Workplace: OnsiteFull timeFunction: Marketing & GrowthSkills: ["Cross-functional collaboration","Strategic thinking","Data-driven decision making","Ownership","Prioritisation"]

Own end-to-end go-to-market for Nothing’s new software products, including positioning, messaging, channels, sequencing, and revenue outcomes. Design motions that convert hardware users into software subscribers, and build the growth engine hands-on across lifecycle/CRM, product-led loops, content, community, and paid channels. Define audience segmentation, funnel strategy, and analytics using CAC/LTV and cohort retention, then shape an enduring playbook through GTM launches aligned with key dates.

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FursaFursa
Nothing Technology
Nothing Technology
1 month ago

Growth Lead, Subscription Products

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Source: Company careers pageValidated by: Fursa AI
Last checked: 22 hours agoStatus: Live

Job Summary

Own end-to-end go-to-market for Nothing’s new software products, including positioning, messaging, channels, sequencing, and revenue outcomes. Design motions that convert hardware users into software subscribers, and build the growth engine hands-on across lifecycle/CRM, product-led loops, content, community, and paid channels. Define audience segmentation, funnel strategy, and analytics using CAC/LTV and cohort retention, then shape an enduring playbook through GTM launches aligned with key dates.
Location: London
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Own end-to-end go-to-market for new software products, including positioning, messaging, channels, sequencing, and revenue.
  • •Design motions that convert millions of engaged hardware users into software revenue, working with brand and marketing teams.
  • •Build the growth engine hands-on across lifecycle and CRM, product-led loops, content, community, and paid channels.
  • •Define the target audience (prosumer segmentation) and feed insights back to the Product Manager partner to evolve positioning and product.
  • •Own growth analytics by defining the funnel and making channel/spend decisions from CAC and LTV data.

Key Requirements

  • •Have been the first growth/marketing hire or founding team member at a company that scaled, and understand building vs operating a growth engine.
  • •Have grown revenue for a consumer or prosumer subscription product using self-serve, individual buyers, and/or freemium funnels.
  • •Have owned go-to-market for a product launch (not just run campaigns), making strategy decisions and owning results.
  • •Have worked in a small team, building the growth stack hands-on to a high bar, with genuine 0→1 experience.
  • •Be fluent in CAC, LTV, payback, and cohort retention; create metrics, stacks, and playbooks used by others.
Experience:AI productivityConsumer techPro-sumer subscriptionsSubscription products0→1Freemium
Skills:Cross-functional collaborationStrategic thinkingData-driven decision makingOwnershipPrioritisation
Languages:English

Company Brief

Nothing Technology
Designs and manufactures consumer electronics and accessories focused on minimalist design and seamless user experience, including smartphones, earbuds, and ecosystem products that integrate hardware and software aesthetics.
Industry: Consumer Electronics
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series C
Headquarters: London, United Kingdom
Founded: 2020
WebsiteLinkedIn