UGC & Creator Community Specialist

thatgamecompany
Shanghai
Workplace: OnsiteFull timeFunction: Administration & Executive AssistanceExperience: 3-5 yearsSkills: ["Communication","Empathy","Relationship building","Community building","Content evaluation"]

Build and operate the local UGC ecosystem and creator community for thatgamecompany’s IPs. You’ll shape creator growth and incentive frameworks, manage long-term relationships with key creators and fan networks, and plan UGC campaigns, contests, and co-creation initiatives tied to game and brand moments. Monitor community sentiment and trends, amplify standout player content across channels, and align creator programs with global community, local marketing, and social teams.

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thatgamecompany
thatgamecompany
1 week ago

UGC & Creator Community Specialist

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Last checked: 6 hours agoStatus: Live

Job Summary

Build and operate the local UGC ecosystem and creator community for thatgamecompany’s IPs. You’ll shape creator growth and incentive frameworks, manage long-term relationships with key creators and fan networks, and plan UGC campaigns, contests, and co-creation initiatives tied to game and brand moments. Monitor community sentiment and trends, amplify standout player content across channels, and align creator programs with global community, local marketing, and social teams.
Location: Shanghai
Workplace: Onsite
Employment Type: Full time
Job Function: Administration & Executive Assistance
Seniority: Mid level

Key Responsibilities

  • •Contribute to the formulation and execution of local UGC and creator community strategies, optimizing creator growth and incentive frameworks.
  • •Build and maintain long-term, trusted partnerships with key creators, community leaders, and fan networks to elevate brand engagement.
  • •Plan and execute UGC marketing initiatives, contests, and co-creation projects aligned with game milestones and major brand beats.
  • •Monitor creator ecosystem trends and community sentiment, driving cross-channel amplification of high-quality player-generated content.
  • •Partner closely with Global Community, local marketing, and social teams to ensure creator initiatives align with broader brand objectives.

Key Requirements

  • •3–5 years of experience in creator operations, UGC ecosystem, or community management in gaming, ACG, or digital content industries.
  • •Strong knowledge of creator dynamics and fan-creation culture, with excellent aesthetic judgment to evaluate content quality.
  • •Outstanding interpersonal skills and empathy, with a proven ability to cultivate lasting trust with diverse creators.
  • •Fluency in Mandarin and English to collaborate seamlessly across international teams.
  • •Strong passion for gaming and alignment with TGC’s philosophy of emotional connection and artistic design.
Experience:3-5 yearsGamingACGDigital contentCreator operationsUGCCommunity management
Skills:CommunicationEmpathyRelationship buildingCommunity buildingContent evaluation
Languages:MandarinEnglish

Company Brief

thatgamecompany
thatgamecompany develops artistic, narrative-driven video games focused on emotional experiences and innovative interactive design. Known for titles like Flower, Journey, and Sky: Children of the Light, the studio emphasizes player connection and evocative audiovisual storytelling.
Industry: Gaming
Company Size: Medium (51 to 250 employees)
Growth: Established Company
Headquarters: Santa Monica, United States
Founded: 2006
WebsiteLinkedIn