Director of Product Marketing - USA

storyblok
Anywhere
Workplace: RemoteFull timeUSD 184,200 - 250,000 annuallyFunction: Marketing & GrowthExperience: 8+ yearsSkills: ["Communication","Executive presence","Cross-functional collaboration","Stakeholder influence","Leadership"]

Shape how the company positions, launches, and grows its product, translating complex technical capabilities into credible, developer-trusted messaging. Own core product positioning, GTM launch execution, sales enablement, analyst and review-site strategy, and CRO initiatives to improve conversion and adoption. Lead, mentor, and grow the Product Marketing team while partnering across Product, Engineering, Sales, Growth, Brand, and Content to drive revenue, customer acquisition, and market leadership.

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storyblok
storyblok
1 month ago

Director of Product Marketing - USA

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Source: Company careers pageValidated by: Fursa AI
Last checked: 15 hours agoStatus: Live
Reposted: similar role first listed 1 month ago

Job Summary

Shape how the company positions, launches, and grows its product, translating complex technical capabilities into credible, developer-trusted messaging. Own core product positioning, GTM launch execution, sales enablement, analyst and review-site strategy, and CRO initiatives to improve conversion and adoption. Lead, mentor, and grow the Product Marketing team while partnering across Product, Engineering, Sales, Growth, Brand, and Content to drive revenue, customer acquisition, and market leadership.
Location: Anywhere
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Own and evolve core product messaging and differentiated value proposition across audiences, ensuring governance and consistency across channels.
  • •Lead GTM strategy and phased rollouts for major launches, creating launch toolkits and establishing measurement frameworks to improve execution.
  • •Build sales enablement programs and sales plays, including battlecards, ROI calculators, solution briefs, demo scripts, and rep onboarding support.
  • •Define and lead analyst relations and review-site strategy, including participation in major analyst evaluations and growth on G2/Gartner Peer Insights.
  • •Lead, mentor, and grow the Product Marketing team by setting structure and priorities, coaching technical fluency and messaging craft, and fostering continuous learning.

Pay and Benefits

Salary: USD 184,200 - 250,000 annually
Perks:Remote WorkHealth InsuranceDentalVisionPaid LeaveParental LeaveLearning BudgetEquityHome Office

Key Requirements

  • •8+ years of experience in Product Marketing, including at least 2+ years in a leadership role.
  • •Experience in a fast-growing B2B SaaS environment with strong understanding of PLG motions, SaaS business models, and the product lifecycle.
  • •Comfort working in technical territory: read API documentation, understand headless CMS architecture, and discuss how the product works with engineers.
  • •Demonstrated success in GTM execution, analyst engagement, and pricing strategy.
  • •Exceptional communication skills with executive presence and strong cross-functional collaboration and stakeholder influence.
Experience:8+ yearsB2B SaaSPLGHeadless CMS
Skills:CommunicationExecutive presenceCross-functional collaborationStakeholder influenceLeadership
Languages:English
Tech Stack:API documentationSalesforceMarketing AutomationG2KlueHeadless CMS

Company Brief

storyblok
Provides a headless CMS with a visual editor and component-based content management, enabling developers and marketers to build, manage, and deliver content across websites and digital channels via APIs.
Industry: Enterprise Software
Company Size: Medium (51 to 250 employees)
Growth: Scaleup
Funding: Series A
Headquarters: Linz, Austria
Founded: 2017
WebsiteLinkedIn