Paid Social Specialist (Contract Basis)

Webflow
United States
Workplace: RemoteContractUSD 83+ hourlyFunction: Data Science & Machine LearningExperience: 4+ yearsSkills: ["Self-direction","Accountability","Measurement rigor","Experimentation","Cross-functional collaboration"]

Own day-to-day execution and optimization of full-funnel B2B paid social campaigns on LinkedIn (primary) and Meta (secondary). Turn approved briefs into well-built, well-measured campaigns, running weekly optimization across audiences, budgets, bids, and creative rotation. Manage EMEA expansion builds and retargeting segmentation, design in-platform experiments, and track outcomes using Salesforce and Tableau with strong measurement hygiene.

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FursaFursa
Webflow
Webflow
1 day ago

Paid Social Specialist (Contract Basis)

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Source: Company careers pageValidated by: Fursa AI
Last checked: 17 hours agoStatus: Live

Job Summary

Own day-to-day execution and optimization of full-funnel B2B paid social campaigns on LinkedIn (primary) and Meta (secondary). Turn approved briefs into well-built, well-measured campaigns, running weekly optimization across audiences, budgets, bids, and creative rotation. Manage EMEA expansion builds and retargeting segmentation, design in-platform experiments, and track outcomes using Salesforce and Tableau with strong measurement hygiene.
Location: United States
Workplace: Remote
Employment Type: Contract · Permanent
Job Function: Data Science & Machine Learning
Seniority: Mid level

Key Responsibilities

  • •Build, restructure, and optimize full-funnel LinkedIn campaigns across upper, mid, and lower funnel.
  • •Manage Sponsored Messages, Document Ads, and single-image programs, running weekly optimization for bids, budgets, audiences, creative rotation, and CPM efficiency.
  • •Execute Meta mid-funnel retargeting and account-based programs using tiered audiences and exclusions.
  • •Design and run in-platform experiments (audience, format, bid strategy, and funnel structure) to improve performance.
  • •Own EMEA expansion builds and reporting segmentation, plus brand campaign optimization and monthly measurement cycles.

Pay and Benefits

Salary: USD 83 hourly
Perks:EquityHealth InsuranceDentalVision401kParental Leave

Key Requirements

  • •4+ years hands-on experience managing LinkedIn campaigns for B2B enterprise programs at meaningful scale.
  • •Fluency with full-funnel LinkedIn structure, matched audiences, contact-level list uploads, exclusion logic, and ad formats.
  • •Working knowledge of Meta for B2B retargeting and account-based targeting.
  • •Comfort being measured on CRM-sourced pipeline metrics (MQL to Sales Accepted Opportunity) and reporting in Salesforce and Tableau.
  • •Rigor with tracking, including UTM discipline, naming conventions, and clean campaign hierarchies.
Experience:4+ yearsB2BEnterprise
Skills:Self-directionAccountabilityMeasurement rigorExperimentationCross-functional collaboration
Languages:English
Tech Stack:LinkedInMetaSalesforceTableauMarketoHubSpotClay

Company Brief

Webflow
Provides a visual web development platform enabling designers and teams to build, launch, and scale responsive websites and web apps without coding, combining design tools, CMS, hosting, and collaboration features.
Industry: Developer Tools
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Headquarters: San Francisco, United States
Founded: 2013
WebsiteLinkedIn