Sr. Product Manager (MarTech & SaaS) - Canada

ActiveProspect
Toronto
Workplace: RemoteFull timeFunction: Product ManagementExperience: 5-8 yearsSkills: ["Communication","Stakeholder management","Analytical","Customer empathy","Project management"]

Lead product strategy for the ActiveProspect platform in MarTech/SaaS, focusing on lead management, automation workflows, and measurable ROI. Partner with executive leadership, product managers, customers, design, engineering, and GTM teams to identify opportunities, define a clear roadmap, and drive features from discovery through launch and outcome measurement. Leverage AI to accelerate workflows and own pricing/monetization strategies.

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ActiveProspect
ActiveProspect
2 months ago

Sr. Product Manager (MarTech & SaaS) - Canada

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Source: Company careers pageValidated by: Fursa AI
Last checked: 20 hours agoStatus: Live

Job Summary

Lead product strategy for the ActiveProspect platform in MarTech/SaaS, focusing on lead management, automation workflows, and measurable ROI. Partner with executive leadership, product managers, customers, design, engineering, and GTM teams to identify opportunities, define a clear roadmap, and drive features from discovery through launch and outcome measurement. Leverage AI to accelerate workflows and own pricing/monetization strategies.
Location: Toronto
Workplace: Remote
Employment Type: Full time
Job Function: Product Management
Seniority: Sr. Manager level

Key Responsibilities

  • •Define and own the product strategy, roadmap, and prioritization for lead management and distribution, aligning with company objectives and market opportunities.
  • •Translate customer and market insights into actionable product initiatives and features, maintaining the voice of the customer in decision-making.
  • •Define and track core business metrics (lead volume, quality, conversion, ROI) and use data to validate hypotheses and measure success.
  • •Drive end-to-end product delivery with engineering and design, ensuring clear success criteria, readiness, and measurable outcomes.
  • •Collaborate across marketing, client success, sales, and finance to plan GTM launches, onboarding, and monetization strategies.

Pay and Benefits

Perks:Health InsuranceDentalVisionRetirementLife InsuranceDisabilityRemote WorkPaid Leave

Key Requirements

  • •5–8+ years of Product Management experience in SaaS, Marketing Tech, or Lead Management environments
  • •Track record in executing product launches with measurable business impact
  • •Deep experience building and optimizing web-based applications with complex UI workflows
  • •End-to-end ownership: roadmaps, metrics, ROI, and investment justification
  • •Strong customer empathy with experience conducting customer research and validation
Experience:5-8 yearsSaaSMarketing TechLead Management
Skills:CommunicationStakeholder managementAnalyticalCustomer empathyProject management
Languages:English
Tech Stack:Claude AIAnalyticsROIPricingAI tools

Company Brief

ActiveProspect
Provides a consent-based marketing SaaS platform (TrustedForm, LeadConduit) that certifies opt-in leads, prevents lead fraud, and helps marketers ensure compliance and optimize lead acquisition.
Industry: RegTech
Company Size: Medium (51 to 250 employees)
Growth: Established Company
Funding: Private Equity Backed
Headquarters: Austin, United States
Founded: 2004
Glassdoor
Glassdoor: 4.6
WebsiteLinkedInGlassdoor