Manager, Media Experimentation & Incrementality

Own NBCU’s incrementality testing program, designing and validating causal studies that determine which media drives subscriber growth. Partner with Media Analytics leadership to define hypotheses, decision criteria, and power thresholds, run independent QA with SQL/R/Python, and monitor for leakage and seasonality confounds. Triangulate results with MMM and MTA, manage the experimentation vendor, and mentor an analyst while advancing causal measurement into subscriber engagement.