GTM Manager, Ad Product Commercialization

Dotdash Meredith
New York
Workplace: HybridFull timeUSD 110,000 - 130,000 annuallyFunction: Communications, PR & CommunityExperience: 4-7 yearsEducation: bachelorsSkills: ["Relationship building","Empathy","Program management","Data curiosity","Cross-functional communication"]

Own and govern an ad product catalog while driving day-to-day GTM coordination for enterprise ad products. Serve as a local subject-matter expert and “help desk” for NYC revenue teams, translating technical product mechanics into clear readiness materials. Lead product/package launches through the GTM pipeline, run trainings and briefings, and use adoption and sales data plus direct field feedback to optimize commercial yield.

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Dotdash Meredith
Dotdash Meredith
2 days ago

GTM Manager, Ad Product Commercialization

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Source: Company careers pageValidated by: Fursa AI
Last checked: 14 hours agoStatus: Live

Job Summary

Own and govern an ad product catalog while driving day-to-day GTM coordination for enterprise ad products. Serve as a local subject-matter expert and “help desk” for NYC revenue teams, translating technical product mechanics into clear readiness materials. Lead product/package launches through the GTM pipeline, run trainings and briefings, and use adoption and sales data plus direct field feedback to optimize commercial yield.
Location: New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Mid level

Key Responsibilities

  • •Maintain the ad product catalog as a single source of truth, including specs, packaging rules, pricing guidelines, and operational constraints.
  • •Act as primary local subject-matter expert for NYC revenue teams, answering complex questions about ad product capabilities and configurations.
  • •Coordinate GTM pipeline launches by managing timelines, preventing rollout bottlenecks, and ensuring cross-functional alignment.
  • •Translate technical ad product mechanics into clear operational instructions, and lead internal briefings and training sessions for revenue teams.
  • •Analyze sales data and adoption metrics to identify high-yield packages and capture field feedback to improve future iterations.

Pay and Benefits

Salary: USD 110,000 - 130,000 annually
Perks:Health InsuranceDentalVisionPaid Leave401kCommuter Benefits

Key Requirements

  • •Bachelor's degree in Business, Marketing, Communications, Advertising, Media, or related field, or equivalent work experience.
  • •4–7 years of experience in ad product operations, go-to-market strategy, sales enablement, digital media project management, product marketing, or commercial operations.
  • •Experience managing cross-functional product launches and commercialization initiatives.
  • •Experience supporting revenue organizations within digital advertising, media, ad tech, or SaaS environments.
  • •Ability to partner across Product, Sales, Marketing, and Operations in a fast-paced organization.
Experience:4-7 yearsDigital advertisingAd techSaaSMediaGo-to-marketSales enablement
Education:Bachelor's in Business, Marketing, Communications, Advertising, Media, or related field
Skills:Relationship buildingEmpathyProgram managementData curiosityCross-functional communication

Company Brief

Dotdash Meredith
Dotdash Meredith is a major digital and print media company producing lifestyle, entertainment, and news content across numerous brands and platforms, combining Dotdash's digital expertise with Meredith's legacy publishing portfolio following their 2021 merger.
Industry: Publishing
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: New York, United States
Founded: 2021
WebsiteLinkedIn