Kin

1 month ago

Growth Marketing Manager, Paid Social & Display

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Source: Company careers pageValidated by: Fursa AI

Last checked: 4 hours agoStatus: Live

Job Summary

Growth Marketing Manager to own paid social and display end-to-end for Kin's insurance-focused growth. You will drive media buying, audience strategy, creative testing, and remarketing across Meta, Google Display Network, and programmatic channels, leveraging data and AI tools to optimize CAC and LTV in a remote-first environment.

Location: United States

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Own Kin's paid social campaigns end-to-end — audience targeting, bid strategy, ad concepts, and budget allocation — with an initial focus on scaling spend on Meta and expanding to additional platforms as value is proven out
•Build and optimize display and programmatic advertising campaigns across the Google Display Network and other relevant placements, driving awareness and consideration among target homeowner audiences with a sharp eye on downstream conversion metrics
•Lead Kin's remarketing and retargeting strategy across paid social and display, building audience segments based on site behavior, quote progress, policy status, and price competitiveness to turn abandoned quotes into bound policies
•Define audience strategy for both prospecting and retargeting across paid social and display, demonstrating deep knowledge of Kin's target customer and the right platform-specific levers to pull
•Develop creative briefs and testing roadmaps in partnership with the design team, running structured tests across copy, visuals, formats, and CTAs to continuously improve performance

Pay and Benefits

Salary: USD 10,600 - 115,000 annually

Equity and Bonus:Equity

Perks:Health InsuranceDentalVision401kRsusHsaPaid Leave

Key Requirements

•4–7 years of experience in paid social, display, or digital media buying, ideally in a high-growth, insurance, or fintech environment
•Hands-on Meta Ads Manager expertise, including 3+ years running Meta campaigns with knowledge of auction dynamics, conversion tracking, and ad products
•Google Display Network and programmatic display experience
•Proven track record growing paid acquisition volume while improving CAC
•Experience building and scaling remarketing and retargeting programs across channels (custom, lookalike, behavioral)

Experience:4-7 yearsInsuranceFintechSaaS

Skills:AnalyticalCommunicationCollaborationProblem-solvingTime management

Languages:English

Tech Stack:Meta Ads ManagerGoogle Display NetworkProgrammatic displayPixel implementationAttribution modelingLLMsClaude

Company Brief

Kin

Direct-to-consumer digital home insurance provider using property data and a technology platform to price, underwrite, and service homeowners' policies across multiple U.S. states.

Industry: InsurTech

Company Size: Large (251 to 1,000 employees)

Growth: Scaleup

Valuation: Unicorn (USD 1B+)

Funding: Series E+

Headquarters: Chicago, United States

Founded: 2016

Glassdoor: 3.3

Website LinkedIn Glassdoor

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Kin