Head of Marketing Performance (London)

Fresha
London
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 7-8 yearsSkills: ["Leadership","Cross-functional collaboration","Analytical thinking","Communication","Strategic planning"]

Lead Fresha’s global performance marketing strategy for B2B and B2C acquisition. Own paid search and paid social across Google/YouTube/Bing and Meta/TikTok/Snapchat/Pinterest, managing a growing in-house team to hit ROI and lifetime value targets. Forecast and optimize budgets by region and channel, partner with Data/Analytics to track CAC, LTV and ROAS, and collaborate with Design and Influencer Marketing to scale high-impact creative.

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FursaFursa
Fresha
Fresha
2 days ago

Head of Marketing Performance (London)

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Last checked: 5 hours agoStatus: Live

Job Summary

Lead Fresha’s global performance marketing strategy for B2B and B2C acquisition. Own paid search and paid social across Google/YouTube/Bing and Meta/TikTok/Snapchat/Pinterest, managing a growing in-house team to hit ROI and lifetime value targets. Forecast and optimize budgets by region and channel, partner with Data/Analytics to track CAC, LTV and ROAS, and collaborate with Design and Influencer Marketing to scale high-impact creative.
Location: London
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Own and scale global performance marketing across paid search and paid social channels for B2B and B2C acquisition.
  • •Manage and develop the in-house team to deliver against acquisition and ROI targets.
  • •Forecast and optimize budgets across regions and channels to maximize efficiency and growth.
  • •Partner with Data and Analytics teams to build dashboards and optimize using CAC, LTV, and ROAS metrics.
  • •Collaborate with Design and Influencer Marketing to deliver creative and campaigns, and present results to senior stakeholders.

Key Requirements

  • •7–8 years’ experience in performance marketing with hands-on expertise in paid search and paid social.
  • •Proven success running large-scale B2B and/or B2C campaigns in fast-paced, data-led environments.
  • •Strong analytical and reporting skills, including experience with Google Analytics and Google Tag Manager.
  • •Ability to lead teams and collaborate cross-functionally across Marketing, Data, Design, and Commercial.
  • •Confidence presenting performance insights to senior stakeholders, including C-suite leaders.
Experience:7-8 yearsPerformance marketingB2BB2CData-led marketing
Skills:LeadershipCross-functional collaborationAnalytical thinkingCommunicationStrategic planning
Tech Stack:Paid SearchGoogleYouTubeBingPaid SocialMetaTikTokSnapchatPinterestGoogle AnalyticsGoogle Tag Manager

Company Brief

Fresha
Fresha operates a global bookings and business management platform for salons, spas and beauty professionals, offering appointment scheduling, point-of-sale, payments, marketing tools and a consumer marketplace to connect clients with local services.
Industry: Enterprise Software
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Headquarters: London, United Kingdom
Founded: 2015
WebsiteLinkedIn