Salesforce

3 weeks ago

Senior Lead, Global Audience Intelligence

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 20 hours agoStatus: Live

Job Summary

Lead Salesforce’s global audience intelligence efforts, defining and evolving enterprise-wide audience segmentation strategy to improve targeting across campaigns, events, paid media, and sales activation. Partner with Data Science, Data Cloud, Analytics, and Field Marketing to operationalize predictive insights and scale AI-enabled, agentic growth systems. Drive contact acquisition/enrichment, and establish governance and scalable processes to reduce fragmentation across teams and regions.

Location: Atlanta, Indianapolis

Workplace: Hybrid

Employment Type: Full time

Job Function: Administration & Executive Assistance

Seniority: Sr. Manager level

Key Responsibilities

•Define and evolve enterprise-wide audience segmentation strategies to drive coordinated activation across campaigns, channels, and sales motions.
•Partner with Data Cloud, Data Science, and Analytics to operationalize predictive insights and improve targeting precision.
•Lead contact acquisition and enrichment to close coverage gaps within strategic accounts using data vendors and internal stakeholders.
•Establish governance models, operational processes, and enablement resources to scale audience operations globally and reduce fragmentation.
•Build scalable frameworks supporting AI-enabled and agentic growth systems across customer touchpoints.

Pay and Benefits

Equity and Bonus:Equity

Perks:MedicalDentalVisionHealth InsurancePaid ParentalLife InsuranceDisability Insurance401kEquity

Key Requirements

•Strong SQL skills, including hands-on experience querying databases and building audience segments with managed data schemas.
•Experience building audience segmentation and targeting governance in a global or multi-BU environment.
•Proven cross-functional collaboration with Technical Product Managers, Data Engineers, and Marketing Operations teams.
•Salesforce Marketing Cloud Consultant certification or Certified Marketing Cloud Developer credential (preferred).
•Experience with Salesforce Data Cloud or Data360 for audience activation and segmentation automation (preferred).

Experience:Global marketingB2BData-driven marketingAgentic marketing

Skills:Cross-functional collaborationGovernanceProcess developmentStakeholder partnershipData-driven decision making

Certifications:Salesforce Marketing Cloud ConsultantCertified Marketing Cloud Developer

Tech Stack:SQLMachine learningData CloudData360AnalyticsSalesforce Marketing CloudIntent dataPredictive insights

Company Brief

Salesforce

Provides a leading cloud-based customer relationship management (CRM) platform with sales, service, marketing, analytics, and integration tools that empower businesses to manage customer relationships and digital transformation at scale.

Industry: SaaS

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: San Francisco, United States

Founded: 1999

Glassdoor: 4.1

Website LinkedIn Glassdoor

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Salesforce

3 weeks ago

Senior Lead, Global Audience Intelligence

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 20 hours agoStatus: Live

Job Summary

Location: Atlanta, Indianapolis

Workplace: Hybrid

Employment Type: Full time

Job Function: Administration & Executive Assistance

Seniority: Sr. Manager level

Key Responsibilities

•Define and evolve enterprise-wide audience segmentation strategies to drive coordinated activation across campaigns, channels, and sales motions.
•Partner with Data Cloud, Data Science, and Analytics to operationalize predictive insights and improve targeting precision.
•Lead contact acquisition and enrichment to close coverage gaps within strategic accounts using data vendors and internal stakeholders.
•Establish governance models, operational processes, and enablement resources to scale audience operations globally and reduce fragmentation.
•Build scalable frameworks supporting AI-enabled and agentic growth systems across customer touchpoints.

Pay and Benefits

Equity and Bonus:Equity

Perks:MedicalDentalVisionHealth InsurancePaid ParentalLife InsuranceDisability Insurance401kEquity

Key Requirements

•Strong SQL skills, including hands-on experience querying databases and building audience segments with managed data schemas.
•Experience building audience segmentation and targeting governance in a global or multi-BU environment.
•Proven cross-functional collaboration with Technical Product Managers, Data Engineers, and Marketing Operations teams.
•Salesforce Marketing Cloud Consultant certification or Certified Marketing Cloud Developer credential (preferred).
•Experience with Salesforce Data Cloud or Data360 for audience activation and segmentation automation (preferred).

Experience:Global marketingB2BData-driven marketingAgentic marketing

Skills:Cross-functional collaborationGovernanceProcess developmentStakeholder partnershipData-driven decision making

Certifications:Salesforce Marketing Cloud ConsultantCertified Marketing Cloud Developer

Tech Stack:SQLMachine learningData CloudData360AnalyticsSalesforce Marketing CloudIntent dataPredictive insights

Company Brief

Salesforce

Industry: SaaS

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: San Francisco, United States

Founded: 1999

Glassdoor: 4.1

Website LinkedIn Glassdoor