Aldar Properties

1 month ago

Vice President - Loyalty Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Lead loyalty marketing strategy for Darna Rewards and Live Aldar, overseeing multi-channel campaigns, lifecycle programs, and ROI-driven growth across online and offline channels; manage budgets, brand identity, and cross-functional collaboration across Real Estate, Retail, and other verticals.

Location: Abu Dhabi

Workplace: Onsite

Job Function: Executive & General Management

Seniority: Sr. Manager level

Key Responsibilities

•Develop and own marketing strategies for Darna Rewards and Live Aldar, including separate annual plans, acquisition and retention targets, and incremental revenue goals.
•Define the positioning, differentiation, and brand identity for Live Aldar and Darna Rewards, ensuring each serves its target audience while reinforcing the broader Aldar loyalty ecosystem.
•Own the marketing P&L, overseeing budget planning, allocation, and financial forecasting.
•Establish governance for how Live Aldar and Darna Rewards interact — cross-member journeys, shared campaigns, referral mechanics, and co-benefit offers where commercially viable.
•Evaluate and prioritize marketing initiatives based on ROI, business impact, and strategic objectives alignment.

Pay and Benefits

Perks:Health Insurance

Key Requirements

•10+ years of relevant experience in loyalty, customer lifecycle, or strategic marketing, with a track record in retail preferred
•Bachelor’s degree in Marketing or Business Administration
•Strong leadership skills with ability to build relationships cross-functionally and influence teams
•Proven experience in defining marketing strategies and leading campaigns delivering growth and ROI at strategic program and campaign level
•Track record of driving results through cross-functional collaboration

Experience:10+ yearsRetailLoyaltyMarketing

Education:Bachelor's

Skills:LeadershipCross-functional collaborationData-drivenStrategic thinkingCommunication

Tech Stack:Data analyticsDashboardsKPIsAttribution

Company Brief

Aldar Properties

A leading UAE real estate developer and investment company, Aldar develops residential, commercial, and mixed-use projects across Abu Dhabi and the region, and manages a diversified portfolio of assets including communities, retail, and hospitality.

Industry: Real Estate Development

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Abu Dhabi, United Arab Emirates

Founded: 2004

Website LinkedIn

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Aldar Properties

1 month ago

Vice President - Loyalty Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Location: Abu Dhabi

Workplace: Onsite

Job Function: Executive & General Management

Seniority: Sr. Manager level

Key Responsibilities

•Develop and own marketing strategies for Darna Rewards and Live Aldar, including separate annual plans, acquisition and retention targets, and incremental revenue goals.
•Define the positioning, differentiation, and brand identity for Live Aldar and Darna Rewards, ensuring each serves its target audience while reinforcing the broader Aldar loyalty ecosystem.
•Own the marketing P&L, overseeing budget planning, allocation, and financial forecasting.
•Establish governance for how Live Aldar and Darna Rewards interact — cross-member journeys, shared campaigns, referral mechanics, and co-benefit offers where commercially viable.
•Evaluate and prioritize marketing initiatives based on ROI, business impact, and strategic objectives alignment.

Pay and Benefits

Perks:Health Insurance

Key Requirements

•10+ years of relevant experience in loyalty, customer lifecycle, or strategic marketing, with a track record in retail preferred
•Bachelor’s degree in Marketing or Business Administration
•Strong leadership skills with ability to build relationships cross-functionally and influence teams
•Proven experience in defining marketing strategies and leading campaigns delivering growth and ROI at strategic program and campaign level
•Track record of driving results through cross-functional collaboration

Experience:10+ yearsRetailLoyaltyMarketing

Education:Bachelor's

Skills:LeadershipCross-functional collaborationData-drivenStrategic thinkingCommunication

Tech Stack:Data analyticsDashboardsKPIsAttribution

Company Brief

Aldar Properties

Industry: Real Estate Development

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Abu Dhabi, United Arab Emirates

Founded: 2004

Website LinkedIn