Senior Marketing Executive

Live Nation Entertainment
Glasgow
Workplace: OnsiteFull timeFunction: Marketing & GrowthSkills: ["Organisational skills","Attention to detail","Copywriting","Collaboration","Communication"]

Lead integrated marketing campaigns for a portfolio of live shows, using audience segmentation and data-driven approaches to drive ticket sales and fan engagement. Manage campaign timelines, budgets, and key performance metrics, and develop creative content aligned with brand consistency. Collaborate across channels including website, email, social, and digital advertising, while working with internal design teams, agencies, and partners. Attend events to capture content and report outcomes to stakeholders.

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Live Nation Entertainment
Live Nation Entertainment
11 hours ago

Senior Marketing Executive

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Source: Company careers pageValidated by: Fursa AI
Last checked: 11 hours agoStatus: Live

Job Summary

Lead integrated marketing campaigns for a portfolio of live shows, using audience segmentation and data-driven approaches to drive ticket sales and fan engagement. Manage campaign timelines, budgets, and key performance metrics, and develop creative content aligned with brand consistency. Collaborate across channels including website, email, social, and digital advertising, while working with internal design teams, agencies, and partners. Attend events to capture content and report outcomes to stakeholders.
Location: Glasgow
Workplace: Onsite
Employment Type: Full time · Permanent
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Develop and implement targeted marketing campaigns for selected shows to maximise awareness and ticket sales.
  • •Plan campaign timelines and manage marketing budgets for assigned shows.
  • •Manage creation, approvals, and distribution of campaign assets to relevant stakeholders.
  • •Collaborate across channels (website, email, social media, and advertising) to include shows in joint marketing campaigns.
  • •Measure and evaluate campaign results using relevant data, providing recommendations and stakeholder reports.

Key Requirements

  • •Proven marketing experience, preferably in live entertainment, music, or events.
  • •Strong understanding of audience segmentation, marketing channels, and campaign optimisation.
  • •Experience managing budgets and maximising ROI through effective spend allocation.
  • •Ability to track and analyse key performance metrics and deliver actionable insights.
  • •Experience with website management, social media, email marketing, and digital advertising.
Experience:Live entertainmentMusicEvents
Skills:Organisational skillsAttention to detailCopywritingCollaborationCommunication
Tech Stack:Website managementSocial media platformsEmail marketingDigital advertising

Company Brief

Live Nation Entertainment
Operates a global live entertainment platform that promotes concerts, manages ticketing, and runs venues and festivals. Connects artists, fans, and brands through large-scale events, sponsorships, and digital ticketing services.
Industry: Events & Live Entertainment
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Beverly Hills, United States
Founded: 2010
Glassdoor
Glassdoor: 3.7
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