Senior Account Executive - Parchment, K12

Instructure
United States
Workplace: RemoteFull timeFunction: SalesEducation: bachelorsSkills: ["Communication","Presentation","Negotiation","Interpersonal skills","Self-motivated"]

Drive new business growth for Instructure’s Parchment K12 solution by building relationships with school districts, charter schools, and state education departments. Own strategic sales plans, prospect qualified opportunities, run the full sales cycle, and conduct discovery to understand customer pain points. Deliver tailored demos, negotiate contracts, manage accurate CRM forecasts, and collaborate with Marketing, Product, and Customer Success to ensure seamless onboarding and customer satisfaction.

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FursaFursa
Instructure
Instructure
1 month ago

Senior Account Executive - Parchment, K12

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Last checked: 5 hours agoStatus: Live

Job Summary

Drive new business growth for Instructure’s Parchment K12 solution by building relationships with school districts, charter schools, and state education departments. Own strategic sales plans, prospect qualified opportunities, run the full sales cycle, and conduct discovery to understand customer pain points. Deliver tailored demos, negotiate contracts, manage accurate CRM forecasts, and collaborate with Marketing, Product, and Customer Success to ensure seamless onboarding and customer satisfaction.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Sales
Seniority: Mid level

Key Responsibilities

  • •Develop and execute strategic sales plans to achieve and exceed assigned revenue targets for Parchment K12.
  • •Prospect and identify new business opportunities across K-12 districts, charter schools, and state education departments.
  • •Build and maintain a pipeline of qualified leads and manage the full sales cycle through close.
  • •Conduct needs assessments and discovery calls, then deliver tailored presentations and product demonstrations.
  • •Negotiate contracts and pricing agreements and forecast opportunities accurately in the CRM; collaborate cross-functionally for onboarding and satisfaction.
Travel: High travel

Pay and Benefits

Perks:Learning BudgetHealth InsuranceWellness Stipend

Key Requirements

  • •5+ years of successful sales experience in K-12 education technology or a related field.
  • •Proven ability to meet or exceed sales quotas.
  • •Strong understanding of the K-12 education market, including key challenges, trends, and decision-making processes.
  • •Experience selling SaaS solutions, preferably in credential management, student information systems, or academic technology.
  • •Proficiency with CRM software (e.g., Salesforce) and Google Workspace or Microsoft Office Suite.
Experience:K-12 educationEducation technologySaaSCredential managementStudent information systemsAcademic technology
Education:Bachelor's
Skills:CommunicationPresentationNegotiationInterpersonal skillsSelf-motivated
Tech Stack:SalesforceCRM softwareGoogle WorkspaceMicrosoft Office SuiteSaaS

Company Brief

Instructure
Builds and delivers learning management and education technology solutions, best known for the Canvas LMS platform, serving K–12 schools, higher education institutions, and corporate learning programs worldwide.
Industry: EdTech
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Funding: Private Equity Backed
Headquarters: Salt Lake City, United States
Founded: 2008
WebsiteLinkedIn