Insurance Commercialisation Manager - Hang Seng Insurance - Hang Seng Bank (HK) (Mongkok, Kowloon, HK)

HSBC
Hong Kong
Workplace: OnsiteFull timeFunction: Insurance & ActuarialExperience: 5+ yearsEducation: bachelorsSkills: ["Communication","Interpersonal skills","Self-motivation","Project management","Analytical mindset"]

Lead insurance commercialisation by using customer and sales data to uncover insights, improve segmentation, and design data-driven customer journeys across acquisition, penetration, cross-sell, and retention. Own go-to-market planning and multi-channel campaign execution with distribution and product partners, including performance dashboards, success metrics, budget management, and ROI tracking. Ensure regulatory compliance and coordinate cross-functional delivery end-to-end.

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FursaFursa
HSBC
HSBC
3 days ago

Insurance Commercialisation Manager - Hang Seng Insurance - Hang Seng Bank (HK) (Mongkok, Kowloon, HK)

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Last checked: 17 hours agoStatus: Live

Job Summary

Lead insurance commercialisation by using customer and sales data to uncover insights, improve segmentation, and design data-driven customer journeys across acquisition, penetration, cross-sell, and retention. Own go-to-market planning and multi-channel campaign execution with distribution and product partners, including performance dashboards, success metrics, budget management, and ROI tracking. Ensure regulatory compliance and coordinate cross-functional delivery end-to-end.
Location: Hong Kong
Workplace: Onsite
Employment Type: Full time
Job Function: Insurance & Actuarial
Seniority: Manager level

Key Responsibilities

  • •Analyse customer and sales data to identify behavioural patterns, preferences, needs, and pain points, and develop insight-led segmentation approaches.
  • •Design and optimise customer journeys and propositions using data-driven insights across funnel conversion, lead quality, and drop-off analysis.
  • •Develop commercialisation plans aligned to business objectives, including target segments, proposition packaging, offer strategy, launch planning, and sales enablement.
  • •Partner with distribution and product stakeholders to execute multi-channel campaigns, manage budgets and sales forecasts, and track ROI via performance dashboards.
  • •Ensure governance through compliance with relevant insurance regulations and internal policies, manage customer data and communications risks, and collaborate cross-functionally to deliver initiatives end-to-end.

Key Requirements

  • •University graduate with a degree, preferably in marketing, finance, actuarial science, or a related discipline.
  • •Minimum 5 years of relevant experience in marketing and/or commercialisation, preferably in insurance or financial services.
  • •Solid knowledge of insurance products and sales planning, including customer behaviour and market dynamics.
  • •Expertise in data analytics, segmentation, and customer journey mapping.
  • •Proficiency in CRM platforms, digital tools, and marketing automation solutions, with strong English and Chinese communication.
Experience:5+ yearsInsuranceFinancial services
Education:Bachelor's
Skills:CommunicationInterpersonal skillsSelf-motivationProject managementAnalytical mindset
Languages:EnglishChinese
Tech Stack:CRMMarketing automationData analyticsDashboards

Company Brief

HSBC
Global banking and financial services organisation offering retail, commercial, corporate and investment banking, wealth management, and global markets services across Europe, Asia, the Americas and the Middle East.
Industry: Banking
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 1865
Glassdoor
Glassdoor: 3.6
WebsiteLinkedIn