6 months ago

Senior Social Media Executive

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 23 hours agoStatus: Live

Job Summary

Senior Social Media Executive with strong B2B experience to lead and optimize APAC social programs from Kuala Lumpur. You’ll manage in-house agency campaigns across LinkedIn, Meta, X, and YouTube, craft engaging B2B content, plan data-driven campaigns, and share best practices across 180+ trade shows and events in Asia Pacific.

Location: Kuala Lumpur

Workplace: Onsite

Employment Type: Full time

Job Function: Communications, PR & Community

Seniority: Entry level

Key Responsibilities

•Own B2B social media management (APAC): Plan, manage, and optimize always-on and campaign-based social programs across platforms such as LinkedIn, Meta, X, YouTube, and relevant local platforms where applicable.
•Content marketing & storytelling: Develop strong content angles, write and adapt copy, and translate complex B2B topics into engaging content formats (posts, carousels, short-form video briefs, thought-leadership series, event launch campaigns, exhibitor/partner highlights).
•Campaign planning and execution: Build integrated social plans aligned to campaign objectives (awareness, demand generation, event acquisition, partner value), including targeting approach, content mix, timelines, and distribution strategy.
•Performance and analytics: Track performance with clear KPIs (reach, engagement, CTR, follower growth, CPL/CPA where applicable), produce insights, and recommend optimizations based on data.
•Test-and-learn / best practice building: Run experiments (creative, audience, messaging, cadence), document learnings, and turn hands-on results into repeatable playbooks and best practices for the broader team.

Key Requirements

•Proven B2B social media experience: hands-on management of B2B social channels and campaigns, across multiple markets or business lines.

Experience:B2BSocial MediaAPAC

Skills:CommunicationCollaborationCopywritingAnalytical thinkingTeam player

Languages:English

Tech Stack:LinkedInMetaXYouTubeSocial platforms

Company Brief

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Industry: Publishing

Website

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6 months ago

Senior Social Media Executive

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 23 hours agoStatus: Live

Job Summary

Location: Kuala Lumpur

Workplace: Onsite

Employment Type: Full time

Job Function: Communications, PR & Community

Seniority: Entry level

Key Responsibilities

•Own B2B social media management (APAC): Plan, manage, and optimize always-on and campaign-based social programs across platforms such as LinkedIn, Meta, X, YouTube, and relevant local platforms where applicable.
•Content marketing & storytelling: Develop strong content angles, write and adapt copy, and translate complex B2B topics into engaging content formats (posts, carousels, short-form video briefs, thought-leadership series, event launch campaigns, exhibitor/partner highlights).
•Campaign planning and execution: Build integrated social plans aligned to campaign objectives (awareness, demand generation, event acquisition, partner value), including targeting approach, content mix, timelines, and distribution strategy.
•Performance and analytics: Track performance with clear KPIs (reach, engagement, CTR, follower growth, CPL/CPA where applicable), produce insights, and recommend optimizations based on data.
•Test-and-learn / best practice building: Run experiments (creative, audience, messaging, cadence), document learnings, and turn hands-on results into repeatable playbooks and best practices for the broader team.

Key Requirements

•Proven B2B social media experience: hands-on management of B2B social channels and campaigns, across multiple markets or business lines.

Experience:B2BSocial MediaAPAC

Skills:CommunicationCollaborationCopywritingAnalytical thinkingTeam player

Languages:English

Tech Stack:LinkedInMetaXYouTubeSocial platforms

Company Brief

Informa

Industry: Publishing

Website