Senior Social Media Executive

Informa
Kuala Lumpur
Workplace: OnsiteFull timeFunction: Communications, PR & CommunitySkills: ["Communication","Collaboration","Copywriting","Analytical thinking","Team player"]

Senior Social Media Executive with strong B2B experience to lead and optimize APAC social programs from Kuala Lumpur. You’ll manage in-house agency campaigns across LinkedIn, Meta, X, and YouTube, craft engaging B2B content, plan data-driven campaigns, and share best practices across 180+ trade shows and events in Asia Pacific.

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FursaFursa
Informa
Informa
8 months ago

Senior Social Media Executive

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Source: Company careers pageValidated by: Fursa AI
Last checked: 16 hours agoStatus: Live

Job Summary

Senior Social Media Executive with strong B2B experience to lead and optimize APAC social programs from Kuala Lumpur. You’ll manage in-house agency campaigns across LinkedIn, Meta, X, and YouTube, craft engaging B2B content, plan data-driven campaigns, and share best practices across 180+ trade shows and events in Asia Pacific.
Location: Kuala Lumpur
Workplace: Onsite
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Entry level

Key Responsibilities

  • •Own B2B social media management (APAC): Plan, manage, and optimize always-on and campaign-based social programs across platforms such as LinkedIn, Meta, X, YouTube, and relevant local platforms where applicable.
  • •Content marketing & storytelling: Develop strong content angles, write and adapt copy, and translate complex B2B topics into engaging content formats (posts, carousels, short-form video briefs, thought-leadership series, event launch campaigns, exhibitor/partner highlights).
  • •Campaign planning and execution: Build integrated social plans aligned to campaign objectives (awareness, demand generation, event acquisition, partner value), including targeting approach, content mix, timelines, and distribution strategy.
  • •Performance and analytics: Track performance with clear KPIs (reach, engagement, CTR, follower growth, CPL/CPA where applicable), produce insights, and recommend optimizations based on data.
  • •Test-and-learn / best practice building: Run experiments (creative, audience, messaging, cadence), document learnings, and turn hands-on results into repeatable playbooks and best practices for the broader team.

Key Requirements

  • •Proven B2B social media experience: hands-on management of B2B social channels and campaigns, across multiple markets or business lines.
Experience:B2BSocial MediaAPAC
Skills:CommunicationCollaborationCopywritingAnalytical thinkingTeam player
Languages:English
Tech Stack:LinkedInMetaXYouTubeSocial platforms

Company Brief

Informa
Global business-to-business information services group operating events, academic and professional publishing, and data & analytics businesses serving specialist markets worldwide.
Industry: Publishing
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 1998
WebsiteLinkedIn