Senior Paid Media Strategist (Remote Canada)

Directive
Toronto, Vancouver, Montreal, Calgary, Ottawa
Workplace: RemoteFull timeFunction: Solutions Engineering & Sales EngineeringExperience: 3+ yearsSkills: ["Communication","Data analysis","Problem-solving","Collaboration","Time management"]

Senior Paid Media Strategist leads and optimizes paid media programs for enterprise SaaS/tech clients, overseeing multiple accounts, coordinating with clients and vendors, and delivering data-driven strategies across Google Ads, Facebook Ads, and LinkedIn Ads. The role focuses on PPC/bid management, budget optimization, and cross-channel performance, with exposure to programmatic campaigns and collaboration with an Associate Director to meet client goals.

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Directive
Directive
3 months ago

Senior Paid Media Strategist (Remote Canada)

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Job Summary

Senior Paid Media Strategist leads and optimizes paid media programs for enterprise SaaS/tech clients, overseeing multiple accounts, coordinating with clients and vendors, and delivering data-driven strategies across Google Ads, Facebook Ads, and LinkedIn Ads. The role focuses on PPC/bid management, budget optimization, and cross-channel performance, with exposure to programmatic campaigns and collaboration with an Associate Director to meet client goals.
Location: Toronto, Vancouver, Montreal, Calgary, Ottawa
Workplace: Remote
Employment Type: Full time
Job Function: Solutions Engineering & Sales Engineering
Seniority: Sr. Manager level

Key Responsibilities

  • •Oversee and lead a collection of Paid Media accounts
  • •Provide direct support to client contacts and coordinate with internal stakeholders
  • •Communicate with vendors/operational partners to ensure alignment, quality, and improvements
  • •Build strategies for clients each quarter and optimize budgets across channels
  • •Execute and optimize PPC campaigns across Google Ads, Facebook Ads, and LinkedIn Ads to maximize ROI

Pay and Benefits

Perks:MedicalDentalVision401kPaid LeavePaid HolidaysLife Insurance

Key Requirements

  • •3+ years experience at a performance/digital marketing agency
  • •Experience with B2B SaaS/tech clients in an agency setting
  • •Deep expertise across paid search and paid social campaigns (Google Ads, Facebook Ads, LinkedIn Ads)
  • •Proficiency with advertising platforms/tools (Google Ads, Facebook Business Manager, LinkedIn Campaign Manager)
  • •Strong PPC principles knowledge (keyword research, ad copy, bid management, optimization)
Experience:3+ yearsSaaSDigital marketingAdvertisingB2B
Skills:CommunicationData analysisProblem-solvingCollaborationTime management
Tech Stack:Google AdsFacebook AdsLinkedIn AdsGA4Google AnalyticsExcelFacebook Business ManagerLinkedIn Campaign Manager

Company Brief

Directive
Directive is a B2B performance marketing agency specializing in SEO, PPC, content, paid media, and RevOps to drive predictable revenue for enterprise and SaaS clients.
Industry: Consulting
Company Size: Medium (51 to 250 employees)
Growth: Established Company
Headquarters: Irvine, United States
Founded: 2014
Glassdoor
Glassdoor: 2.7
WebsiteLinkedInGlassdoor