Manager, Spain Marketing

Airwallex
Barcelona
Workplace: HybridFull timeFunction: Marketing & GrowthSkills: ["Stakeholder management","High ownership","Organization","Data literacy","Written and verbal communication"]

Own and execute Airwallex’s Spain marketing presence, translating EMEA and global priorities into local strategies that build credibility and drive measurable demand. You’ll act as the local-market orchestrator—owning the Spain plan, prioritizing audiences and channels, coordinating regional/global teams, and aligning closely with commercial stakeholders. The role covers campaign and always-on execution, partner and events, localization of messaging for Spanish audiences, and reporting on KPIs, funnel impact, ROI, and learnings.

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Airwallex
Airwallex
3 days ago

Manager, Spain Marketing

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Last checked: 9 hours agoStatus: Live

Job Summary

Own and execute Airwallex’s Spain marketing presence, translating EMEA and global priorities into local strategies that build credibility and drive measurable demand. You’ll act as the local-market orchestrator—owning the Spain plan, prioritizing audiences and channels, coordinating regional/global teams, and aligning closely with commercial stakeholders. The role covers campaign and always-on execution, partner and events, localization of messaging for Spanish audiences, and reporting on KPIs, funnel impact, ROI, and learnings.
Location: Barcelona
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Develop and manage the Spain marketing plan across always-on and campaign initiatives aligned to business priorities and target segments.
  • •Own end-to-end planning and execution of owned, partner-led, and sponsored events, linking events to sales engagement and pipeline.
  • •Build relationships with relevant Spanish founders and community ecosystems (finance, technology, e-commerce, travel, and industry).
  • •Create and activate co-marketing initiatives with partners, associations, media, and ecosystem players.
  • •Adapt EMEA/global campaigns, messaging, case studies, and assets for Spanish audiences; partner with Spain commercial teams and support GTM execution.

Key Requirements

  • •Experience in B2B marketing, ideally in a local-market, country, field, partner or integrated marketing role.
  • •Strong ability to translate commercial objectives into a focused marketing plan and execute end to end.
  • •Proven experience delivering events, partnerships, community programmes, or other relationship-led growth initiatives.
  • •Commercial orientation: comfortable working with sales on pipeline and prioritizing activities based on expected impact.
  • •Excellent written and verbal communication in Spanish (native) and English, including localization with cultural and market nuance.
Skills:Stakeholder managementHigh ownershipOrganizationData literacyWritten and verbal communication
Languages:SpanishEnglish
Tech Stack:Salesforce

Company Brief

Airwallex
Airwallex is a global payments and financial platform that provides business accounts, cross-border payments, treasury, corporate cards, and embedded finance APIs to help companies manage global financial operations and scale internationally.
Industry: Fintech Infrastructure
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series E+
Headquarters: Singapore, Singapore
Founded: 2015
Glassdoor
Glassdoor: 3.7
WebsiteLinkedInGlassdoor