Growth Campaign Manager

Binance
Bogotá, Lima
Workplace: RemoteFull timeFunction: Marketing & GrowthExperience: 3+ yearsSkills: ["Communication","Problem-solving","Analytical thinking"]

Data-driven Growth Campaign Manager to plan, execute, and optimize user acquisition, activation, retention, and referral campaigns across North Latam. Work with product, content, and operations to implement segmentation, automation, and lifecycle programs, analyze campaign performance, run A/B tests, and drive product adoption in a fast-paced crypto context.

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FursaFursa
Binance
Binance
4 months ago

Growth Campaign Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 4 hours agoStatus: Live

Job Summary

Data-driven Growth Campaign Manager to plan, execute, and optimize user acquisition, activation, retention, and referral campaigns across North Latam. Work with product, content, and operations to implement segmentation, automation, and lifecycle programs, analyze campaign performance, run A/B tests, and drive product adoption in a fast-paced crypto context.
Location: Bogotá, Lima
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Plan, execute, and optimize marketing campaigns for user acquisition, retention, and referral programs aligned with regional business objectives.
  • •Develop and manage lifecycle marketing campaigns to maximize user activation, retention, and lifetime value.
  • •Implement strategies based on segmentation, personalization, and automated user journeys.
  • •Analyze campaign data and user behavior to make data-driven decisions and improve campaign performance.
  • •Conduct A/B testing and other optimization methodologies to enhance campaign effectiveness.

Pay and Benefits

Perks:Remote Work

Key Requirements

  • •Minimum 3 years of experience in digital marketing, growth, or campaign management roles.
  • •Analytical and data-driven mindset with experience in user behavior analysis and retention strategies.
  • •Proven experience executing lifecycle and acquisition campaigns.
  • •Knowledge of segmentation, automation, A/B testing, and funnel optimization.
  • •Ability to work independently and collaboratively with a strong results orientation.
Experience:3+ yearsDigital marketingGrowthCampaign management
Skills:CommunicationProblem-solvingAnalytical thinking
Languages:English
Tech Stack:A/B testingSegmentationAutomationLifecycle marketing

Company Brief

Binance
Operates one of the world’s largest cryptocurrency exchanges, offering spot and derivatives trading, a native token (BNB), wallet services, staking, and a broad suite of crypto financial products and infrastructure.
Industry: Trading Platforms
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Valuation: Unicorn (USD 1B+)
Funding: Bootstrapped
Headquarters: George Town, Cayman Islands
Founded: 2017
WebsiteLinkedIn