Executive/ Senior Executive/ Assistant Manager Media Planning (Brand and Marketing) (SG)

Singapore Airlines
Singapore
Workplace: OnsiteFull timeFunction: Administration & Executive AssistanceEducation: bachelorsSkills: ["Stakeholder management","Vendor management","Agency management","Communication","Attention to detail","Analytical skills","Budgeting","Teamwork","Independent working"]

Join SIA’s Brand & Marketing team to support media planning, execution, and optimisation across markets and channels. Partner with SIA’s media agency to develop media strategies and campaign roadmaps, plan and optimise media buys against annual budgets, and review performance reports to drive improvements. Manage agency relationships and audit planning/allocation, align station media plans with global strategy, and handle budget administration and finance-facing invoice verification.

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Singapore Airlines
Singapore Airlines
4 days ago

Executive/ Senior Executive/ Assistant Manager Media Planning (Brand and Marketing) (SG)

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Last checked: 4 hours agoStatus: Live

Job Summary

Join SIA’s Brand & Marketing team to support media planning, execution, and optimisation across markets and channels. Partner with SIA’s media agency to develop media strategies and campaign roadmaps, plan and optimise media buys against annual budgets, and review performance reports to drive improvements. Manage agency relationships and audit planning/allocation, align station media plans with global strategy, and handle budget administration and finance-facing invoice verification.
Location: Singapore
Workplace: Onsite
Employment Type: Full time
Job Function: Administration & Executive Assistance
Seniority: Mid level

Key Responsibilities

  • •Partner with the media agency to develop media strategies, campaign plans, and the annual campaign roadmap.
  • •Plan and optimise media buys across channels, monitor performance, review reports, and recommend optimisation actions.
  • •Ensure timely and accurate implementation of media plans in line with briefs and business objectives.
  • •Track, audit, and manage agency-related activities (e.g., retainer scope planning and performance reviews), and facilitate planning workshops.
  • •Support station territories management and manage media budgets, including spend tracking, billing/payment status, and invoice verification with the finance team.

Key Requirements

  • •Degree in Business or Marketing.
  • •Media planning or media industry experience and knowledge (advantageous).
  • •Ability to manage multiple priorities, meet deadlines, and perform in a fast-paced environment.
  • •Strong stakeholder, vendor, and agency management skills.
  • •Proficiency in Office 365 applications and strong analytical and budgetary skills.
Education:Bachelor's in Business / Marketing
Skills:Stakeholder managementVendor managementAgency managementCommunicationAttention to detailAnalytical skillsBudgetingTeamworkIndependent working
Tech Stack:Office 365

Company Brief

Singapore Airlines
Flag carrier of Singapore providing international passenger and cargo air transportation, premium cabin services, and related travel products. Operates a global network with a reputation for service quality, modern fleet, and extensive partnerships.
Industry: Airlines
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Singapore, Singapore
Founded: 1972
WebsiteLinkedIn