Brand Manager, Zambia.

Yum! Brands
Zambia
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 5-7 yearsEducation: bachelorsSkills: ["Commercial acumen","Executional and operational excellence","Bias for action and results","Strategic marketing capability","Analytical problem solving"]

Own the end-to-end KFC marketing agenda for Zambia, translating regional brand strategy into locally relevant plans. Drive commercial planning and budget management across a three-year outlook, using customer and market data to identify growth opportunities. Lead integrated, multi-channel campaigns—from media and always-on communications to menu, pricing, promotions, and store-led visibility—ensuring on-time, in-budget execution with clear KPI measurement and learning.

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Yum! Brands
Yum! Brands
1 day ago

Brand Manager, Zambia.

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Job Summary

Own the end-to-end KFC marketing agenda for Zambia, translating regional brand strategy into locally relevant plans. Drive commercial planning and budget management across a three-year outlook, using customer and market data to identify growth opportunities. Lead integrated, multi-channel campaigns—from media and always-on communications to menu, pricing, promotions, and store-led visibility—ensuring on-time, in-budget execution with clear KPI measurement and learning.
Location: Zambia
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Own the annual and rolling three-year Zambia marketing plan, calendar, budget, and performance agenda.
  • •Act as the single point of accountability for the Zambia marketing agenda by setting priorities, workback plans, and an operating cadence.
  • •Translate regional KFC brand strategy into locally relevant plans, strengthening brand preference through consumer insight and communications.
  • •Lead menu architecture, pricing, promotions, promotions/value ladder, and priority consumer use occasions, translating them into executable channel plans.
  • •Own end-to-end operational execution and integrated media and communications delivery, including agency ecosystem management, measurement, learning, and post-campaign evaluation.

Key Requirements

  • •Bachelor's Degree in Marketing, Business, Commerce or a related field; post-graduate qualification preferred.
  • •Minimum 5-7 years of progressive brand/marketing experience in a consumer-facing business, with evidence of independently owning market or business results.
  • •Proven end-to-end execution of complex, multi-channel campaigns in a multi-site operational environment (QSR, retail, FMCG or similar strongly preferred).
  • •Demonstrated commercial planning, pricing/promotion/value, budget management, and ROI analysis.
  • •Proven agency/partner management and cross-functional leadership without formal authority, ideally in an ambiguous, turnaround or growth-market context.
Experience:5-7 yearsQSRRetailFMCG
Education:Bachelor's in Marketing, Business, Commerce or related field
Skills:Commercial acumenExecutional and operational excellenceBias for action and resultsStrategic marketing capabilityAnalytical problem solving

Company Brief

Yum! Brands
Yum! Brands is a global quick-service restaurant company that develops, franchises and operates KFC, Pizza Hut, Taco Bell and Habit Burger & Grill, serving tens of thousands of restaurants across more than 150 countries with digital and franchise-led growth strategies.
Industry: Restaurants & Food Service
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Louisville, United States
Founded: 1997
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