Zapier

2 months ago

Demand Generation Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 5 hours agoStatus: Live

Job Summary

Lead enterprise demand generation for Zapier, owning multi-channel campaigns to generate monthly pipeline across enterprise buyers. Partner with Enterprise AEs, run weekly experiments, translate product signals into pipeline, and drive full-funnel performance from first touch to closed-won. AI-forward marketer who can craft outbound sequences and scalable plays across digital, events, and partner channels.

Location: San Francisco

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Define and execute signal-led outbound strategy for enterprise accounts: choosing which accounts earn outreach, when, and through which channels.
•Build and run multi-channel campaigns across outbound, events, webinars, and digital that drive enterprise pipeline from first touch through closed-won.
•Write and refine enterprise outbound messaging aligned to Zapier's AI and automation use cases, across buying committee personas.
•Design account-based plays for high-value targets: multi-threading across buying committees, persona-specific outreach, and deal acceleration.
•Partner directly with Sales to align campaigns with active deal motion and enable the team with sequences, messaging frameworks, and activation guidance.

Pay and Benefits

Salary: USD 144,000 - 215,000 annually

Equity and Bonus:Equity

Perks:EquityAnnual BonusRemote Work

Key Requirements

•5+ years of B2B marketing experience with a strong focus on enterprise demand generation and outbound, with a track record of hitting pipeline targets.
•Background in SaaS or automation/integration platforms with experience marketing to enterprise IT, Sales Operations, or RevOps personas.

Experience:5+ yearsSaaSEnterprise marketingB2B

Skills:CommunicationCollaborationStrategic thinkingProblem-solvingLeadership

Tech Stack:HubspotGong EngageDemandbase6senseClayZoomInfoApollo

Company Brief

Zapier

Provides a no-code automation platform that connects apps and automates workflows for businesses and individuals, enabling integrations between thousands of web applications to streamline repetitive tasks and improve productivity.

Industry: SaaS

Company Size: Enterprise (1,001+ employees)

Growth: Established Company

Founded: 2011

Website LinkedIn

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Zapier

2 months ago

Demand Generation Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 5 hours agoStatus: Live

Job Summary

Location: San Francisco

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Define and execute signal-led outbound strategy for enterprise accounts: choosing which accounts earn outreach, when, and through which channels.
•Build and run multi-channel campaigns across outbound, events, webinars, and digital that drive enterprise pipeline from first touch through closed-won.
•Write and refine enterprise outbound messaging aligned to Zapier's AI and automation use cases, across buying committee personas.
•Design account-based plays for high-value targets: multi-threading across buying committees, persona-specific outreach, and deal acceleration.
•Partner directly with Sales to align campaigns with active deal motion and enable the team with sequences, messaging frameworks, and activation guidance.

Pay and Benefits

Salary: USD 144,000 - 215,000 annually

Equity and Bonus:Equity

Perks:EquityAnnual BonusRemote Work

Key Requirements

•5+ years of B2B marketing experience with a strong focus on enterprise demand generation and outbound, with a track record of hitting pipeline targets.
•Background in SaaS or automation/integration platforms with experience marketing to enterprise IT, Sales Operations, or RevOps personas.

Experience:5+ yearsSaaSEnterprise marketingB2B

Skills:CommunicationCollaborationStrategic thinkingProblem-solvingLeadership

Tech Stack:HubspotGong EngageDemandbase6senseClayZoomInfoApollo

Company Brief

Zapier

Industry: SaaS

Company Size: Enterprise (1,001+ employees)

Growth: Established Company

Founded: 2011

Website LinkedIn