1 day ago

Sr Product Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 10 hours agoStatus: Live

Job Summary

Own outbound go-to-market strategy, positioning, messaging, and adoption for Workday Accounting Center, while supporting Workday Decision Intelligence for Finance and the Financial Test Suite. Lead product marketing for finance AI agents, planning launches and GTM execution, managing packaging/pricing transitions, and creating sales enablement collateral. Partner with Product, Sales, Solution Consulting, Customer Success, and Demand Generation to accelerate pipeline, improve win rates, and support ISV and partner channels using market research and lifecycle messaging.

Location: Atlanta, Boulder, Chicago

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Own outbound GTM strategy, positioning, messaging, and adoption for Workday Accounting Center and related finance AI initiatives.
•Lead product marketing for Workday Decision Intelligence for Finance and support next-generation AI agent adoption and partner launches.
•Refresh narratives and personas and clearly articulate the finance AI value story for external audiences.
•Plan and execute AI agent launch strategies, support packaging/pricing transitions, and collaborate on campaigns and outbound support.
•Create sales enablement collateral and use customer research, competitive intelligence, and win/loss analysis to drive NRR, utilization, and expansion.

Pay and Benefits

Salary: USD 150,300 - 225,500 annually

Key Requirements

•3–6+ years of product marketing experience in enterprise accounting, business intelligence (BI), data management, or ERP software.
•Strong understanding of enterprise application ecosystems, modern BI, financial data foundations, and agentic AI/AI solutions.
•Ability to operate as a strategic thinker while executing tactical deliverables under tight timelines.
•Track record leading cross-organizational launch plans and collaborating with Product, Sales, and Marketing teams.
•Excellent verbal, written, visual, and presentation skills for external-facing content.

Experience:3-6 yearsEnterprise accountingBusiness intelligence (BI)ERP softwareData managementAI agents

Skills:CommunicationPresentationCross-functional collaborationStrategic thinkingTactical execution

Tech Stack:AI agentsAgentic AIAIBusiness intelligence (BI)ERPData Cloud

Company Brief

Workday

Provides cloud-based enterprise applications for human capital management, financial management, payroll, and analytics. Delivers unified HR and finance software suites to large organizations, enabling workforce planning, talent management, payroll, and financial reporting.

Industry: HR Tech

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Pleasanton, United States

Founded: 2005

Website LinkedIn

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Workday

1 day ago

Sr Product Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 10 hours agoStatus: Live

Job Summary

Location: Atlanta, Boulder, Chicago

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Own outbound GTM strategy, positioning, messaging, and adoption for Workday Accounting Center and related finance AI initiatives.
•Lead product marketing for Workday Decision Intelligence for Finance and support next-generation AI agent adoption and partner launches.
•Refresh narratives and personas and clearly articulate the finance AI value story for external audiences.
•Plan and execute AI agent launch strategies, support packaging/pricing transitions, and collaborate on campaigns and outbound support.
•Create sales enablement collateral and use customer research, competitive intelligence, and win/loss analysis to drive NRR, utilization, and expansion.

Pay and Benefits

Salary: USD 150,300 - 225,500 annually

Key Requirements

•3–6+ years of product marketing experience in enterprise accounting, business intelligence (BI), data management, or ERP software.
•Strong understanding of enterprise application ecosystems, modern BI, financial data foundations, and agentic AI/AI solutions.
•Ability to operate as a strategic thinker while executing tactical deliverables under tight timelines.
•Track record leading cross-organizational launch plans and collaborating with Product, Sales, and Marketing teams.
•Excellent verbal, written, visual, and presentation skills for external-facing content.

Experience:3-6 yearsEnterprise accountingBusiness intelligence (BI)ERP softwareData managementAI agents

Skills:CommunicationPresentationCross-functional collaborationStrategic thinkingTactical execution

Tech Stack:AI agentsAgentic AIAIBusiness intelligence (BI)ERPData Cloud

Company Brief

Workday

Industry: HR Tech

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Pleasanton, United States

Founded: 2005

Website LinkedIn