Salesforce Marketing and Loyalty Product Owner

Own the CRM email marketing and loyalty experience for Bose’s Direct-to-Consumer business, maximizing product value and ensuring product health. Lead an Agile product owner role by translating business needs into EPICS and Stories for the development team on the Salesforce platform. Partner across marketing, data/analytics, commerce, customer service, and content to define roadmap, prioritize the backlog, measure performance, and ensure end-user acceptance testing and post-launch quality.