Digital Activation Manager, GTM & Content, Etail & Marketplaces
Crocs Inc.
United States
Workplace: HybridFull timeUSD 105,000 - 115,000 annuallyFunction: Content & Editorial (Writing/Editing)Experience: 5+ yearsEducation: bachelorsSkills: ["Strategic thinking","Project management","Problem-solving","Communication","Relationship-building"]Own Crocs’ Americas Etail and Marketplace go-to-market calendar, aligning product stories, seasonal campaigns, and consumer moments. Lead digital content strategy and manage Product Detail Pages (PDPs) across Amazon and marketplace partners, ensuring accurate, SEO-optimized, brand-aligned content. Manage GTM project timelines, creative briefs, and partner marketing sell-ins, while optimizing performance using analytics and coordinating across Digital GTM, Global Marketing, Creative, Merchandising, Sales, and Ecommerce teams.
