Performance Marketing Specialist

Codingal
Bengaluru
Workplace: OnsiteFull timeINR 600,000 - 900,000Function: Marketing & GrowthExperience: 2+ yearsSkills: ["Analytical thinking","Growth mindset","Hypothesis testing","ROI tracking","Cross-team collaboration"]

Own the full paid marketing funnel and drive high-velocity user acquisition and revenue growth across India, the US, and select international markets. Manage paid channels at scale, including Google Ads, Facebook Ads, YouTube Ads, LinkedIn, and remarketing. Run ROI-disciplined campaigns with monthly acquisition targets (MQLs/SQLs), optimize landing pages for mobile/desktop conversion, and partner with business development to meet growth goals.

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FursaFursa
Codingal
Codingal
1 day ago

Performance Marketing Specialist

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Last checked: 3 hours agoStatus: Live

Job Summary

Own the full paid marketing funnel and drive high-velocity user acquisition and revenue growth across India, the US, and select international markets. Manage paid channels at scale, including Google Ads, Facebook Ads, YouTube Ads, LinkedIn, and remarketing. Run ROI-disciplined campaigns with monthly acquisition targets (MQLs/SQLs), optimize landing pages for mobile/desktop conversion, and partner with business development to meet growth goals.
Location: Bengaluru
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Manage and own all paid channels to generate a continuous flow of leads.
  • •Execute campaigns across Google Ads, Facebook Ads, YouTube Ads, LinkedIn, remarketing, and other performance channels.
  • •Run monthly budget planning and disciplined ROI tracking for marketing budgets of at least INR 50 lakhs.
  • •Set and own monthly acquisition targets for MQLs and SQLs to drive consistent pipeline growth.
  • •Optimize landing pages for mobile and desktop users and collaborate with business development to meet marketing objectives.

Pay and Benefits

Salary: INR 600,000 - 900,000

Key Requirements

  • •Hands-on performance marketing expertise with deep knowledge of Google Ads and Facebook Ads Manager.
  • •At least 2 years of experience running large-scale paid campaigns with proven results.
  • •A growth hacker mindset with strong analytical rigor to test hypotheses and optimize relentlessly.
  • •Comfortable with data fluency tools such as Excel and Google Sheets, plus analytics platforms for decision-making.
  • •Strong ownership and ability to keep pace in a fast-growth environment.
Experience:2+ yearsPerformance marketingEdtechConsumer brands
Skills:Analytical thinkingGrowth mindsetHypothesis testingROI trackingCross-team collaboration
Tech Stack:Google AdsFacebook Ads ManagerYouTube AdsLinkedInRemarketingExcelGoogle SheetsLeadSquaredHubSpotSalesforce

Eligibility

Work Authorization:Sponsorship available.

Company Brief

Codingal
Provides online coding classes, competitive programming coaching, and project-based curricula for K-12 students, offering live classes, contests, and mentorship to build coding skills and prepare learners for tech careers.
Industry: EdTech
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Headquarters: Bengaluru, India
Website